YouTube Shorts, YouTube’s TikTok clone, launches in the US.

Illustration for the article titled YouTube's TikTok Clone Has Arrived

Photo: Robyn beck (fake images)

Then a series of TikTok Competitors cut across the U.S. Last summer, it looks like we’re going to add another name to that list. Enter YouTube Shorts, which the company unfolded in beta on Thursday for your US audience after testing the program during the last few months in India.

During that initial run overseas, Shorts looked and felt the same way TikTok did: UUsers could record their clips over music, speed up or slow down segments, and chain shorter clips together thanks to its “multi-segment camera” function. With this broader release, YouTube is adding some new sample features for creators who want to use them. ORUsers can now sample audio from other shorts for their own content, and in the coming months, they will also be able to use the audio from YouTube’s endless archive of clips. YouTube also promises that video creators who don’t want audio to be shown can opt out. if they choose.

If he bottomless pit YouTube content was not enough, the company noted in its blog post announcing the launch that it now licenses music from hundreds of record labels and publishers, including Sony, Universal and Warner Music Group, and that library is growing. Chances are, if you can think of a song, you can probably use it on Bermuda.

Illustration for the article titled YouTube's TikTok Clone Has Arrived

Graphic: Youtube

Naturally, YouTube is using the new product as an opportunity to cross-promote its other services, including YouTube Music, which is still lagging behind. far behind the music streaming giant Spotify when it comes to popularity. If you are watching a short and want to hear more excerpts of the song it used, for example, all you need to do is tap on the clip to view your official artist channel, according to YouTube. If you’re watching a music video on YouTube and want to mix it up for your own short, YouTube says that all you need to do is press a button below the video to mix it yourself, or watch other clips using audio from that same clip.

While Shorts is officially in U.S. As of today, the YouTube blog notes that this will be a “gradual” release over the next several weeks. When that happens, YouTube naturally plans to make it as visible as humanly possible: TThe company notes that a row for Shorts has already been introduced on the YouTube home page, along with a new “viewing experience” that allows users to vertically swipe from video to video, such as TikTok and literally everyone else TikTok competitor.

Speaking of all those competitors, you have to wonder how successful the shorts will ultimately be. When TikTok from Instagram clone, Reels, first released to the masses, was quite universally booed for not only being a flagrant imitation, but a flagrant imitation that barely had the attractive worthy of memes your inspiration made. Snapchat’s foray with its Spotlight, meanwhile, was called “shameful and grotesque“By some and a not moderate mess By others. If YouTube wants to get it right, it will need more than a massive music catalog. to do it.


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