YouTube officially launched its TikTok competitor, Shorts

Tikotok is actually the popular kid in social media these days, which is being contested by anti-American companies, ready to buy a part of it. Instead, others such as Instagram have attempted to copy the format, and now YouTube has joined the fray.

YouTube today officially announced ‘Shorts’, a short-form video feature that resides within the main app. While the company has recently been highlighting videos lasting only a few seconds in its mobile app, Shorts takes it to the next level by offering video creation tools to those found on teaktalks and reels. This feature starts as a beta available in India.

Each short is 15 seconds long or less. Multiple clips can be threaded together, and YouTube is leveraging its vast library of licensed music to allow you to film with some background tunes. Users will see a timer and countdown when they start filming, and they can control the recording speed to add some creative options.

In order for people to actually use the feature, YouTube will primarily feature a button to upload new videos under the app’s navigation bar.

While the company is certainly jumping on the latest bandwagon, to be fair, YouTube has claimed a ‘fun short video’ format as anyone, considering the first video uploaded to the platform to be only 18-seconds long. Many manufacturers on the platform already specialize in short videos (some of which came from Vine), and there is also no shortage of 10-second long mem videos.

Alternatively, it may end up with more bloat on a platform already flowing with content.

YouTube notes that although the shorts are in the ‘early beta’, it is now releasing it to get feedback from users to improve the feature over time. It is not depicted almost entirely as Tiktok, but it is a beginning; Let’s just hope this is the beginning of something worthwhile.

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Published September 15, 2020 – 00:44 UTC

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