VidCon is happening in Anaheim, California. The conference is the most important event of the year for the creators of YouTube and, therefore, the annual launchpad of the video center with features to help them convert their channels into money.
The creators "want us to continue building new products, find interesting ways to stay connected and return them to their fans," says YouTube product manager, Neal Mohan, who delivered a speech from VidCon on Thursday. This is what he revealed:
Super Stickers They are packages of animated stickers with themes, such as games, sports and cooking, that fans can pay to use during live broadcasts. They join Super Chat, which allows fans to pay to highlight their messages during broadcasts and which YouTube says is now in use on 90,000 channels.
The Merch feature, which allows creators to sell physical goods like T-shirts, started with a partner, Teespring. He is now receiving others, including Crowdmade and Rooster Teeth, and is opening up to more creators.
Multi-level paid channel memberships Take advantage of an important announcement in Vidcon last year. Instead of a single plan of $ 4.99 a month for fans, creators can now offer up to six different membership levels. Mohan says that the Fine Brothers, whose entertainment channel React is approaching 20 million subscribers, increased their revenue six times by adding a second tier.
YouTube is also announcing two new features that have to do with doing good, not just doing it right:
Learning playlists The playlists are optimized for educational material, which Mohan says YouTube is being deployed "cautiously" with high profile channels like CrashCourse and Khan Academy. They allow these creators to collect videos in collections similar to courses, and eliminate the module "See the next one" that could otherwise divert the attention of an observer. "You get a much more focused experience," says Mohan.
YouTube giving allows creators to add a donation button to their channel, with 100% of the funds destined to charities selected by the creator of a list of approved organizations.
How many people live the dream of making a living making YouTube videos? Mohan told me that the number that earns five to six figures per year of all monetization options, including advertising, grew 40% year-over-year. However, the company does not disclose specific numbers related to the number of creators that do that.
Many YouTube creators use alternative methods, such as Patreon, for people who love their work to pay them. But according to Mohan, the creators' desire to find new ways to earn money directly on YouTube is high. "They know that their most passionate and most committed fans are their YouTube followers and their YouYube audience," he says. "And so it's really always the center of everything they do."