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YouTube adds stricter rules for creator ad monetization



YouTube is raising the bar for videos to take publicity and is committed to adding human reviewers to its most popular content, as part of an effort to address advertisers' concerns that their ads appear alongside offensive content or controversial

said on Tuesday that human reviewers would examine each video in Google Preferred, its elite advertising program accessible to the best creators. New videos uploaded to Google Preferred channels must also be verified manually to comply with YouTube guidelines before they can run ads.

"It can not be denied that 2017 was a difficult year, with several problems affecting our community and our advertising partners," Paul Muret, a vice president at Google, wrote in the blog post on Tuesday. "We are passionate about protecting our users, advertisers and creators and making sure that YouTube is not a place that can be co-opted by bad actors."

The changes occur after an advertiser boycott the video owned by Google. site about videos with children who were the target of sexually inappropriate comments. YouTube removed hundreds of accounts, removed more than 150,000 videos from the platform and deactivated comments on more than 625,000 videos directed by alleged child predators.

YouTube is also raising the threshold for channels that want to run ads. To be eligible for the YouTube Partner Program, channels must now have 1,000 subscribers and have accumulated at least 4,000 hours of watch time in the last 12 months. The previous threshold, announced in April, required that channels acquire 10,000 total views to be eligible for the program.

YouTube executive director, Susan Wojcicki, said in December that changes were coming to the site, including an increase in the number of content moderators and other employees review content and training algorithms. He also said that YouTube would take a "new approach" to advertising on the site, and decide which channels and videos should be eligible for advertising.

YouTube said in November that it had removed ads from almost 2 million videos and more than 50,000 channels that tried to pass as family members but presented inappropriate content. The company also outlined new rules to make YouTube safer for children.

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