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Xiaomi surpasses Samsung to the first place in the smart phone market in India

Xiaomi could not have wished for a better synchronization of two reports that claim that it has overthrown Samsung to become the best-selling smartphone company in India.

The Chinese firm, which is reportedly on a roadshow before an initial public offering that could value up to 100 billion dollars, is said to have outperformed Samsung's sales efforts in India, the second-largest phone market smartest in the world behind China, according to new data from Canalys and Counterpoint.

Data from both analysts' houses gave Xiaomi a narrow lead over Samsung in the last quarter of 2017, with 27 percent and 25 percent, respectively, according to Canalys, and 25 percent versus 23 percent, according to Counterpoint

Counterpoint included one-year figures, which conclude that Samsung (24 percent) is ahead of Xiaomi (19 percent) in the longer time frame. A look at the figures from the previous year shows that Xiaomi has closed what was once a significant gap with its rival.

It is also surprising how dominant the pair is. Together they account for more than half of all smartphone sales in India, which is quite important.

Counterpoint data

Canalys chain expert Rushabh Doshi explained that Samsung lost ground because Xiaomi was able to exploit its weakness in the sub-INR15,000 (US $ 240) market with its affordable series Redmi.

Doshi pointed out, however, that Samsung's "very superior" R & D and its supply chain experience give it advantages that will help it compete fiercely with the Xiaomi brand, which could be said to have been better marketed in India.

Counterpoint Research echoed that that the price range of $ 150 to $ 240 is the fastest growing segment. Xiaomi, the company's estimates, accounted for about 37 percent of devices in this range that were shipped to India.

With Xiaomi increasing its sales offline in India, this is a battle to see in 2018.

Canalys data

Featured image: @manukumarjain / Twitter (THE IMAGE HAS BEEN MODIFIED)

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