Xbox Live will officially change its name to Xbox Network


Xbox Live Gold service to keep your title

Microsoft has announced that it will officially change the name of its Xbox Live service to “Xbox Network.” The change is not expected to alter the big picture too much, and has apparently been made for purely aesthetic, descriptive, and marketing reasons.

“‘Xbox Network’ refers to Xbox’s underlying online service, which was updated in Microsoft’s Services Agreement,” Microsoft said in a statement to The Verge. “The upgrade from ‘Xbox Live’ to ‘Xbox Network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”

Microsoft has confirmed that the paid online service, Xbox Live Gold, will keep its nickname for a long time. The rebranding of the subscription service or its use is not expected in any way. Microsoft is probably willing to emphasize this after the debacle earlier this year, when an increase in charges for the Xbox Live Gold service drew ire from users and prompted a very quick U-turn from the publisher.

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