Women of NASA Lego toy set now on sale for $24.99

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lego ideas nasa women female scientists astronauts
Lego’s “Women of NASA”
mini-figurines, including Nancy Grace Roman, Margaret Hamilton,
Sally Ride, and Mae Jemison.

Lego
Ideas


  • Lego’s new “Women of NASA” toy set went on sale for
    $24.99 on November 1.
  • The product, which a female journalist pitched to Lego,
    features four famous women from the US space agency who are
    scientists, engineers, astronauts, and entrepreneurs.
  • “Women of NASA” follows a powerful trend of Lego
    selling toys that are more female-inclusive.

Lego’s new “Women of NASA” set is now available, and
the product has already risen to the top
of Amazon’s
list of best-selling toys.

The set of 231 plastic pieces costs about $25 and went on sale
Wednesday morning. Its instant popularity is not surprising
to those who have been following Lego’s laudable — and presumably
profitable — trend of selling toys that are
more inclusive
of women.

“Women of NASA” features four mini figurines of pioneering women
from the space agency: the astronauts
Sally Ride
and
Mae Jemison
, the astronomer Nancy Grace Roman, and the
computer scientist Margaret Hamilton.

Each figurine comes with her own backdrop of relevant NASA work,
including a mini-space shuttle Challenger for the astronauts and
a mini-Hubble Space Telescope.lego ideas nasa women female scientists astronauts kit badembledLego Ideas

The toy set has a grbadroots origin story. Maia Weinstock, a deputy editor at MIT
News, submitted
her idea for the product
to Lego’s Ideas community in July 2016.
Members on that site create and vote on other users’ plans; if
Lego picks the idea, creators get a 1% cut of sales and
licensing revenue.

Weinstock’s
submission
received more than 10,000 public votes — which led
Lego to ultimately refine, manufacture, and sell the “Women of
NASA” set. (Lego’s
giant Saturn V moon rocket set
, released in June, came about
the same way.)


lego ideas nasa women female scientists astronauts submitter
Margaret Hamilton, Lego
designer Tara Wike, and science journalist Maia Weinstock hold up
the “Women of NASA” kit.

Lego
Ideas


One figurine is missing from Weinstock’s original kit proposal,
though: Katherine Johnson, a mathematician at NASA whose
remarkable story of working on the Mercury and Apollo programs
was the focus of the film “Hidden
Figures
.”

“In order for us to move forward with a partner we need to obtain
approval from all key people, which was not possible in this
case. We naturally fully respect this decision,” a Lego
representative told Gizmodo in an
Oct. 25 story.

You can take a close-up look at the “Women of NASA” set, who
it features, and what it includes in
our preview of the product
.



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