Why the demand for cosmetic procedures is increasing amidst the COVID-19 epidemic


“Before the epidemic, it was erratic to see your reflection, as we are now, with busy days in the office,” founder of Elite Esthetics, Dr. Says Jole Lehman.

Elite aesthetics.

Lip filler, face-lifts and rejuvenating skin.

Nonstop video calls on platforms such as Zoom and spending more time at home have increased interest in cosmetic surgery, as people find ways to look younger and newer on screen during the COVID-19 epidemic.

Elite Esthetics, a MedSpa in Needham, Massachusetts, said it has seen a 20% increase in booked appointments since last year.

“We’ve found that patients are seeking treatment, such as injections, now more than ever, with virtual and zoom meetings being part of the routine routine, people are seeing more of their own reflection every day , “Dr. Jole Elite, founder of Elite Esthetics, told Marketwatch.

“Before the epidemic, it was erratic to see your reflection as often as we are now with busy days in office,” Lehman said.

A recent study in the journal Facial Plastic Surgery and Aesthetic Medicine showed an increase in patients citing their presence on Zoom ZM,
-1.09%
As a reason for care. The most common complaints are nose and wrinkles resulting from this phenomenon, which the authors of the research called ‘zoom dysmorphia’.

He saw an increase in Google search trends during the epidemic for ‘acne’ and ‘hair loss’. The authors attributed this tendency to the association of acne and hair loss with anxiety and depression, a general psychological condition during quarantine.

Massachusetts General Hospital and one of the authors of the article, Drs. Arian Shadi Korosh wrote, “We suspect that people may be constantly watching themselves on video and becoming more aware of their presence.”

The rise in cosmetic surgery is taking place on both sides of the Atlantic, as industry body British Association of Aesthetic Plastic Surgeons said its doctors “saw” a massive – more than 100% – demand for virtual consultations during the lockdown.

At the Cadogan Clinic in central London, general anesthetic procedures doubled in July and August and local anesthetic procedures increased by 26% during the two summer months compared to the same period a year earlier.

Cadogan Clinic’s medical director Brian Mayu said the increase in treatment was due to a number of factors, including a backlog of procedures, once easement of lockdown restrictions, increased privacy of working from home for prudent recovery, and more People spent less money on holidays or going out during the COVID-19 epidemic as disposable.

“The increased risk for videoconferencing software – the continued risk to one’s own presence – has also been a driver for the post-lockdown increase in processes,” Meau said.

The Cadogan clinic said the largest increase was in facial surgery, which saw a 10-fold increase in ear procedures, an 188% increase in fat transfer / facial lift procedures, and a 78% increase in rhinoplasty.

Gerard Lambe, a cosmetic surgeon at Manchester-based Reflect Clinic and a member of BAAP, said he saw an increase in the number of people calling immediately after the lockdown ban in May.

“In a normal year, the volume peaks in January as people start the new year with new intentions. Lambe said that the boom we saw in June and July was even larger than that peak because people were watching videoconferencing. Lee wanted to freshen himself up, as well as knowing that he had time to recover at home.

She said that the number of people working on eye bags is increasing, as well as in other areas including breasts and tummy tucks.

In September, a surge in demand for irresponsible facial procedures did not warn BAAPS to publicly fall prey to unethical marketing tactics that lured plastic surgery “panic buying” as a post-lockdown quick fix Makes efforts.

BAAPS chair Mary O’Brien said surgery is not an “epidemic pick-me-up”.

O’Brien warned, “In this unusual time the world is becoming increasingly virtual, we are being proactive in facing challenges that help patients ensure that high standards are maintained Huh.”

“This is the reality of surgery and aftercare that should not be lost in a virtual world,” she said.

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