When you are the only company in CES in your country

Then there are the novices like Ekid Studio, a Vietnamese company that makes flash cards with augmented reality functions for children, for whom CES was the beginning of a month-long trip to the United States to find investors. There is the Belarus Flyer, the start behind an exercise chart that coordinates with virtual reality experiences to give the impression of flying or swimming. The company came to CES after seeing the success of last year's Black Box VR.

It costs only $ 1,000 for a standard stand in the CES home section, although that ignores multistage flights to a country that you may have never visited, preparing your public information as well as lodging and food costs. For these companies, what is it like to be one of the only representatives of your country? How do you stand out among the thousands of other exhibitors in Las Vegas? What do you get for your money and effort?

<img alt = "Muhammad Hussain of MMH Labs at CES" data-caption = "Muhammad Hussain of MMH Labs at CES 2019" data-mep = "3022294" src = "https://o.aolcdn.com/images/dims ? resize = 2000% 2C2000% 2Cshrink & image_uri = https% 3A% 2F% 2Fs.yimg.com% 2Fos% 2Fcreatr-uploaded-images% 2F2019-01

MMH Laboratories

"You will not find it anywhere, I can challenge it in all the CES," Muhammad Hussain tells me. He is a professor of electrical engineering at the King Abdullah University of Science and Technology, which was the first mixed gender university in Saudi Arabia. He is also the "main innovator" at MMH Lab, an experimental hardware unit within the university, which is here to showcase his prototypes.

Hussain is sporting a blue fin, which is basically a 2.4 gram garment, a portable device under $ 20 that attaches to fish and can measure water pressure, depth and pH levels in parts of the body. ocean that humans can not reach. The spirit of his laboratory is to create devices with form factors (literally) flexible and inspired by nature that are easy to understand and, in his words, "democratized".

"If we even look at the ESC, most technologies are very focused on the people who can afford it now, but the reality is that most people in the world can not do it," he said.

Along with several current and former graduates, he is trying to meet with potential business partners and get immediate feedback on early stage products.

"If you go to the movies instead of going to Broadway, Broadway is where the audience gives you comments immediately," he said. "This type of conference, or CES, gives us the opportunity to have direct comments [on] How people are perceiving what we are doing. "

In fact, I still had to see a fish wearable at this year's trade show. "Next year," Hussain said. "We are bringing wearables for plants."

<img alt = "Tooyn at CES 2019" data-caption = "Armen Mardirossian (L) and Lilit Grigoryan (R) of Tooyn at CES 2019" data-credit = "" data-credit-link-back = "" data- dam-provider = "" data-local-id = "local-2-620983-1547254076295" data-media-id = "4fbbe262-793f-3908-948e-fd6353b99268" data-original-url = "https: // s .yimg.com / os / creatr-uploaded-images / 2019-01 / 92e19100-1603-11e9-a949-6b5fce8862ef "data-title =" Tooyn at CES 2019 "src =" https://o.aolcdn.com/ images / dims? resize = 2000% 2C2000% 2Cshrink & image_uri = https% 3A% P


Tooyn is not the only company in Armenia with offices in the USA. UU In CES, says the representative Armen Mardirossian, but they are the only ones registered with the name of their country of origin. "We are proud of the Armenians," he said.

He and another spokeswoman, Lilit Grigoryan, traveled from the capital, Yerevan, to test the reception of their product: an all-in-one Macbook charger that also has ports for USB, HDMI, SD cards and includes a wireless charger. They plan to start crowdfunding in Indiegogo this spring.

"Actually, Amazon came and they wanted to sell it in their market, so we were very excited, that was the beginning of our day," said Mardirossian.

His grandparents are from Armenia, but he was born and raised in Los Angeles, part of an Armenian diaspora that is larger than the country of three million. At 24 years of age, he visited Armenia for an internship and then ended up working in the technology sector.

The country is located between the local powers such as Russia and Iran. "What kind of weird neighbors be near you, you know?" Said Mardirossian. "The technology industry is booming because it has no outlet to the sea, it is difficult to get our products, so our mind makes them."

Even so, his road to work in Armenia is seen by the natives as an unusual path, according to Mardirossian.

"They suppose I am a tourist because it shocks people who want to repatriate," he said. The twentieth century saw Armenia suffer genocide, the collapse of the Soviet Union and the Spitak earthquake. "A lot of people are surprised, people are coming back now."

<img alt = "Orbus Pay at CES" data-caption = "Daniel Sarr de Gainde 2000, representing Orbus Pay at CES 2019" data-credit = "" data-credit-link-back = "" data-dam-provider = "" data-local -id = "local-3-151970-1547254137040" data-media-id = "62e5a31b-1a0b-3f20-83cc-53f2190f9469" data-original-url = "https: //s.yimg. com / os / creatr-uploaded-images / 2019-01 / c04a7990-1603-11e9-bfdf-2eee6b338ceb "data-title =" Orbus Pay at CES "src" "https://o.aolcdn.com/images/dims ? resize = 2000% 2C2000% 2Cshrink & image_uri = https% 3A% 2F% 2Fs.yimg.com% 2Fos% 2Fcreatr-uploaded-images% 2Fc04a7990

Orbus Pay

Daniel Sarr traveled the 6,000 miles from Dakar, Senegal to Las Vegas, Nevada, to meet other Africans.

He is here representing Orbus Pay, which allows companies to process payments from cash, smartphones and bank cards, all on one platform. In Senegal, he explains, only a minority of people use cards, while most use their phones and cash, essentially skipping a western stage of the payment method. Orbus Pay wants to sell its API to other African companies that face similar problems, such as those in Kenya, Ivory Coast and Nigeria.

"It's a bit strange but [you can] Be more known to Africans, if you come to exhibit at the CES with the press release and all this fuss, "said Sarr, director of alliances and promotions at Gainde 2000, the parent company of Orbus Pay.

As an African technology company, "one of our most important challenges is credibility," Sarr said. "In the technology business, it's easier to use Japanese technology or technology from Europe or the United States."

In an austere, unadorned stand, just a small stack of business cards, Sarr says they are also trying to meet with global investors and show that innovation is taking place in Africa in general. In fact, there was another Senegalese position next to Sarr's, but it was empty because the owner had gone to roam the ground.

<img alt = "Amber Connect in CES" data-caption = "Dushyant Savadia of Amber Connect in CES 2019" data-credit = "" data-credit-link-back = "" data-dam-provider = "" data- local-id = "local-4-8279822-1547254200732" data-media-id = "61d8378d-d5d0-30c5-8f80-e6a3db9940b2" data-original-url = "https://s.yimg.com/os/creatr -uploaded-images / 2019-01 / e18a4900-1603-11e9-bee6-56cce93256b8 "data-title =" Amber Connect in CES "src =" https://o.aolcdn.com/images/dims?resize=2000% 2C2000% 2Cshrink & image_uri = https% 3A% 2F% 2Fs.yimg.com% 2Fos% 2Fcreatr-uploaded-images% 2F2019-01% 2Fe18a4900-1603-11e9-bee6-56cce93256b8 and the parts of the nature of the animal species of the nature of nature.

Amber connection

Amber Connect is not only the only Jamaican company in the CES, it is the only one in the Caribbean. It can also be one of the few whose benefits are mainly for a guru.

Having first appeared in the home section of Eureka Park in 2016, this is the third CES of the vehicle technology company and graduated on the main floor. For founder and CEO Dushyant Savadia, CES is something of a car show: it is here to meet with car manufacturers, parts dealers and dealerships.

Based in Jamaica, Savadia has to travel a lot to spread the word about her company. "If we were in the United States, maybe I could have done much more in half the time, but when we leave Jamaica we have to make a great effort to show what we have all over the world going there ourselves, and, of course, platforms like CES take the world to one place. "

He wants to make Jamaica the center of gravity of the Caribbean technology scene, he says. "My vision has always been, why does everyone have to go to Silicon Valley and make a country or a place the technology center for everyone? My vision is that all the countries in which we operate, we make Silicon Valleys out there, ourselves. "

If Savadia is full of optimism, his experience could help explain it. Born in India, he has been affiliated with the Art of Living Foundation, the non-profit organization headed by spiritual guru Ravi Shankar, for nearly two decades. Formerly an alcoholic, says Savadia, the organization "changed his life" after his boss at Xerox ordered the workshop for all employees.

Savadia owns all the shares of Amber Group, the company that owns Amber Connect, as well as Amber Fuels (a gas payment platform), Kuya Technologies (a software and data badysis company) and Amber Pay (a payment system based on in QR code). Send about 80 percent of the group's earnings to the Art of Living Foundation.

With his hair loose, the CEO hits an unusual figure between the shine and the Las Vegas game. When I point this out, he says diplomatically: "I think people find different ways to get some happiness."

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