Social media has captured almost all aspects of modern life. The vast social media universe is now collectively Is 3.8 billion Users broadly represent 50% Of the global population.
With an additional billion Internet users projected to come online in the coming years, it is possible that the social media universe may expand even further.
How network stack up
To begin, let’s take a look at how social networks compare in terms of monthly active users (MAUs) – a widely used industry metric to assess the success of these platforms.
|Post||Social network||MAU in millions||country of origin|
|# 1||2,603||🇺🇲 U.S.|
|# 2||2,000||🇺🇲 U.S.|
|# 3||Youtube||2,000||🇺🇲 U.S.|
|# 4||Messenger||1300||🇺🇲 U.S.|
|# 5||1,203||🇨🇳 china|
|# 6||1,082||🇺🇲 U.S.|
|# 7||TIC Toc||800||🇨🇳 china|
|# 8||694||🇨🇳 china|
|# 9||550||🇨🇳 china|
|# 10||QZone||517||🇨🇳 china|
|# 1 1||430||🇺🇲 U.S.|
|# 12||Wire||400||🇷🇺 Russia|
|# 13||Snapchat||397||🇺🇲 U.S.|
|# 14||367||🇺🇲 U.S.|
|# 15||326||🇺🇲 U.S.|
|# 16||310||🇺🇲 U.S.|
|# 17||Viber||260||🇯🇵 japan|
|# 18||Queue||187||🇯🇵 japan|
|# 19||YY||157||🇨🇳 China|
|# 20||Twitch||140||🇺🇲 U.S.|
|# 21||Vkontakte||100||🇷🇺 Russia|
Here are a closer look at different social platforms, and their trials and tribulations:
To say it lightly, Facebook’s hands are full. A flurry of companies are boycotting Facebook ads, while the platform is struggling to stop the spread of misinformation.
Nevertheless, its share price is moving to new heights, while the traditional economy faces lower forecasts. Facebook still has the largest group of users, which is about an inch 3 billion MAU Mark – The success achieved by any company.
Snapchat and founder Evan Spiegel have had a bumpy road since their IPO in 2017. The stock price reached its nadir near $ 4 in 2018, reflecting investor concerns associated with the introduction of Instagram Stories. In recent times, the stock has pushed past the $ 20 mark, although there is still a long-term impurity around demonetisation and profitability.
YouTube competes head-on against traditional television and streaming programs for the eyeball. There was chaos in the platform Revenue of $ 15.1 billion In 2019, their figures almost doubled in 2017.
The parent company Alphabet has invested in YouTube with new rollouts such as YouTube Music (which once was Music Music) and YouTube is a bundled subscription-based platform providing premium music, ad-free content and YouTube originals. According to this, YouTube’s future will be a lot more than just videos.
WeChat, the largest social platform in China, has flourished, which is now gaining momentum. 1.2 billion MAUs. As part of the Tencent Holdings group, they belong to the BATX group which is seen to lock horns with Big Tech of America.
There has been whispers of a Reddit IPO on Wall Street for quite some time. While such an event has not happened yet, Reddit certainly has. With 430 million MAUs relative to 330 million in 2018, the company continues to attract large audiences. The notion of community has taken on a different meaning in the digital age, and Reddit represents this transition with its growing network of users.
Instagram has been critical to Facebook’s success since its $ 1 billion acquisition in 2012. The platform attracts a younger audience than Facebook and has demonstrated its ability to be versatile, especially by implementing Instagram stories and reels.
Busy schedules do not seem to Jack Dorsey, who does not have two CEO jobs in Twitter and Square. Reporting net income figures, Twitter has been able to achieve profitability over the past two years $ 1.2 And $ 1.5 billion In 2018 and 2019 respectively. They have no doubt that their work has been cut for them as they continue to face fake news and similar controversies on their platform.
If any publicity is good publicity, then 2020 has been the year of ticktalk. The headlines included a breach of privacy with alleged ties to the Chinese Communist Party, a ban on the app by India’s Prime Minister Narendra Modi, and now, talks of a partial US takeover. Potential acquaintances include leaders Microsoft, Twitter and Oracle.
Social media under test?
Despite the list of headwinds social media faced, nearly half of the world is now on it – and there is no end to future growth.
How have the companies been exposed to the social media universe by 2020 so far?
|Companies with exposure on social media||YTD Price Returns|
Extensive participation in social media comes with its own appropriate set of problems. Some companies, such as Facebook, have found themselves in crosshairs on both sides of the political spectrum. As concerns about privacy and data are increasing, social media will be front and center in shaping the future of government, business and politics.
Only time will tell how high number of users will arrive. The longer trajectory suggests more engine space is left. There are still parts of the world that possess the technical infrastructure for social media. This commendable future growth will come from that income.
If the share prices of social media-linked companies are of relevance, their performance this year coupled with the fact that they are trading near all-time highs support such a growth thesis.
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