What to expect from Apple’s (AAPL) Q4 2017 earnings — Quartz

Apple has been on a tear in latest quarters, returning to development, and discovering huge income streams past the all-consuming iPhone.

After posting $45.four billion in income final quarter—a achieve of seven% over the identical quarter final 12 months—Apple’s inventory has soared. Every single certainly one of its companies—the iPhone, the iPad, Mac computer systems, companies, and its miscellaneous “Other products” bucket—is now the scale of a Fortune 500 firm. There’s no indication that the corporate will decelerate anytime quickly.

Apple will report its fourth-quarter earnings (its fiscal 12 months ends in September) after the market closes on Nov. 2, and Wall Street is anticipating one other bumper quarter. Analysts polled by FactSet estimated that Apple’s income for the quarter might be round $50.7 billion, which might be an eight% enhance over the $46.9 billion it generated in the identical quarter in 2016.

The overwhelming majority of Apple’s income—at the very least 50% of its gross sales each quarter for the final 4 years—comes from iPhone gross sales. This quarter is usually a comparatively fallow one for Apple, because it’s the final quarter earlier than the vacation season. For the final 9 years it’s additionally been the final quarter earlier than a brand new iPhone has been on sale, which means many individuals will maintain off shopping for new telephones till the newest ones can be found.

Apple’s iPhone eight and eight Plus went on sale Sept. 22 within the US, so we’ll seemingly get an replace about how the primary weekend of gross sales went, however Apple’s latest flagship cellphone, the iPhone X, doesn’t debut in shops till Nov. three, though it was introduced similtaneously the eight. Expect CEO Tim Cook to provide some immeasurable platitude (like “best weekend yet!” or “off the charts!”) about how the pre-orders went for the iPhone X.

The actual check might be how Apple fares within the quarter, provided that iPhone gross sales are historically gradual. Its companies enterprise, which includes gross sales of AppleCare, music, apps, and flicks, in addition to iCloud and Apple Music subscriptions, has been on a tear in latest quarters, producing $21.5 billion by means of the primary three quarters of the 12 months, up 19% from the $18 billion in the identical interval the 12 months earlier than. Look to see how resilient this sector is that this quarter to gauge how effectively Apple is preserving prospects locked into its ecosystem, past cyclical purchases.

It’s additionally value checking how Apple is faring exterior of its residence territory of the Americas. Major development areas, akin to China and India, haven’t confirmed to be fairly the boon the corporate was anticipating for a mix of regulatory and socio-economic causes. Look to see whether or not Apple has began to crack promoting its extra inexpensive (learn: older) fashions in India, and whether or not China can retake from Europe its place as Apple’s second-largest area.

Other areas of development for Apple can come from the remainder of its product secure. This previous quarter was when college students usually return to high school in a lot of Apple’s markets, so look to see whether or not there’s been any uptick in pill or laptop gross sales, and whether or not the iPad Pro has been as a lot of successful with shoppers because it was with reviewers.

The similar could be mentioned for Apple’s “other products” bucket, which incorporates gross sales of Beats headphones, AirPods, (more and more few) iPods, Apple Watches, and different equipment. Apple launched a brand new Apple Watch together with its new iPhones in September, so it seemingly received’t have affected this bucket a lot, but it surely’s completely potential that prospects needed to get out and be extra energetic because the summer time months waned, choosing up new wearables and headphones to trace their health.

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