What the subsequent feminine presidential candidate must do to win


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Jennifer Palmieri acknowledges she dove into the 2016 marketing campaign with a deep misimpression in regards to the American public.

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“I think when I went into that campaign, I didn’t appreciate how hard it is to elect — what a radical idea it is when you look at the course of human history for a woman to be in charge,” stated Palmieri, former communications director for Hillary Clinton’s 2016 presidential marketing campaign.

Like a lot of her colleagues — each on the Clinton marketing campaign and on a few of the different presidential campaigns — she anticipated 2017 can be the primary yr with a lady within the White House.

One yr later, she stated one factor has grow to be clear — girls candidates must cease operating like males.

“Largely, we’ve been following an old model, a model that’s based on men,” Palmieri instructed POLITICO’s Women Rule podcast. “And what I am inspired by and am optimistic about now is that you see women across the country are running for office in enormous numbers. … And we’re writing our own rules and imagining women a new image of leadership and their own image.”

On the primary anniversary of the 2016 election, Women Rule spoke to feminine political operatives from the Clinton, Cruz, Rubio, Sanders and Trump campaigns to listen to their tales from the marketing campaign path — what they discovered, what they want that they had executed in another way, and after they foresee a lady within the White House.

Like Palmieri, most have been shocked by the election outcomes, and all agreed that gender biases exist on the path for candidates and workers alike — even when one of many candidates is a lady.

Symone Sanders, nationwide press secretary for Bernie Sanders, stated venue workers repeatedly doubted a black lady may be senior marketing campaign workers and held up her entry to marketing campaign occasions. “There were multiple times when I would go out on the campaign trail when I first started, and I could not get into the building,” she stated.

Sanders recalled that in one such incident she defined, “Look, I’m national press [secretary] — I need to get in,” to which, she stated, venue workers responded, “This isn’t for little girls.”

The operatives additionally weighed in on clbades discovered from the marketing campaign, together with how their respective campaigns might have been extra aggressive towards President Donald Trump. “The Trump campaign had a highly organized campaign apparatus, more organized than I think any of us actually thought” Sanders stated.

Jessica Ennis, political director to Marco Rubio, and Catherine Frazier, communications director to Ted Cruz, additionally stated their campaigns fell quick driving the information cycle. “Creating a narrative before someone else defines it for you was a big takeaway for me,” Ennis stated.

See under for extra highlights from the episode — together with Florida Attorney General Pam Bondi’s detailed account of her telephone name with Trump simply hours after he received the election.

three:07 Palmieri remembers how she was feeling on the morning of Election Day and the predictions she held for the election.

“So, I woke up feeling terrible. I don’t think it was a premonition.”

“I expected that she would win. I know that races are always closer than you think they’re going to be. And I had expected that in the end — even though I think going in we had anywhere from like a 4- to 6-point lead nationally, some people even had that higher — I figured that lead would probably end up being about 2-andahalf percentage points, which is about what it ended up doing, just not in the right places.”

four:20 Bondi remembers her personal predictions on Election Day:

“You know, the day of the election, I really did not have jitters, because I knew Florida.”

“The day of the presidential election, I was in New York City, and I was very excited to be there, and I was very excited for President Trump to win the election. And to win Florida, which we all knew was so crucial to the election. So, I felt a lot of pressure, because of course, I’m a Floridian, but it was pressure in a very exciting way.”

5:33 Sanders was on stay TV because the returns got here in. She remembers slowly realizing the outcomes have been skewing towards Trump:

“All of the intel that we had and the entire polling that we had stated that is alleged to be blue proper now. And presently, it was round like eight:30. I’m like, ‘The fact that this is not blue yet could be problematic. And if Virginia is off, that means everything else is off.’ And a bunch of, like, different company and people who have been in there have been like, ‘Oh, my god. What are you saying?’ I used to be like, ‘I’m simply supplying you with my skilled opinion.’

“And then, Omarosa calls in to the BET show. And Omarosa is like, ‘I knew Donald Trump would be president. The day has come.’ And, you know, I know Omarosa, so she’s calling me and I’m actually on set. And I’m like, ‘Omarosa, the numbers are not in yet. Donald Trump’s campaign is about — so I go through all the talking points, bigotry, misogyny, racism. And then the numbers just keep getting worse for Hillary Clinton.”

9:24 Palmieri remembers her personal sluggish realization that Clinton had misplaced:

“It’s a dawning. Right? It comes. Because what it is is it’s not — someone doesn’t come up and say, “You’ve lost.” It’s that your window of successful begins to slim. And at first you’ve over 100 mixtures that may get you to 270, after which you’ve 50, after which you’ve 10, after which you’ve one.”

9:49 And the place the Clinton marketing campaign workers spent election night time:

“The senior staff was gathered at the Peninsula Hotel, and we were working out of there. And around —I’m not sure exactly the time — I think probably around 7:30, Florida started to not look great. North Carolina didn’t look good, but I didn’t expect that we were going to win North Carolina anyway. And then, Virginia started sliding, and you weren’t sure if we had a problem in the South or if we had a problem everywhere. But eventually by, say, probably 9:00 or so, it became clear that there were problems in most of the states. Most of the states we were off 2 or 3 percentage points from where we had expected to be. And if you had a big lead in them like we did in Colorado and Virginia, it was OK, but if you didn’t have a big lead in these states, then it was starting to spell real trouble.”

11:45 Frazier particulars the place the Cruz workers spent election night time:

“So that night, there were a couple of election parties we went to. I think we dropped by the POLITICO party, and then we ended up at a party. I cannot remember whose it was, but we were watching the map and, all of a sudden, the tables were turning. You saw these states being won that no one expected Trump to carry. And late that night, we were realizing, you know, ‘Holy wow, he could actually win this.’ And where did we end up? We ended up at, like, Shake Shack at midnight or 1:00 a.m., grabbing burgers. It was an incredible thing to watch. I mean, a historic moment. I think almost everyone was caught by surprise, even the Trump campaign.”

13:30 Bondi shares her reminiscence of her first telephone name with Trump after he received the election:

“My friend’s daughter had changed several of my ringtones the week before. And they changed some of my best friends’ [ringtones] to some of our favorite songs, and they had changed the president’s to “Hail to the Chief.” But he hadn’t referred to as since that they had modified it on my telephone. So, I’m again to my resort room, and it needed to be properly after — properly after 2:00 am, and my telephone rings, and I’m listening to “Hail to the Chief,” and I’m like, what’s that? And so, I answered it, and it was then-elect, current-elect President Trump. He was driving residence along with his spouse, and simply referred to as to say, you recognize, ‘Pamela, we did it.’ And we received Florida.” And he was — he was blissful, however he was very, very humbled. And he stated some very good issues about Secretary Clinton on the time in a dialog that that they had had, that she had referred to as him. And it was simply fairly surreal — that second was surreal.”

14:50 Frazier shares particulars of her first post-election interplay with Ted Cruz.

“The senator had the most optimistic attitude. And he was genuinely excited seeing that Republicans had taken the White House, the Senate and the House — and that we had majorities all across the board. And he basically sat the team down and was, like, ‘Look, this is our time. We are going to be able to have a part in implementing all of these things that we’ve talked about for so long, rolling back regulations, tax reform, repealing Obamacare,’ and it really set the stage to what has been a phenomenal year for him in the Senate, and I think for the whole team — just being able to really see some of these things we’ve been talking about for so long come to fruition.”

16:51 Palmieri says she questioned the election outcomes immediately and sought motion:

“I was suspicious immediately. Like, this is not turning out the way that we thought that it would, and we know that the Russians had been trying to not just influence the election through Podesta’s emails and WikiLeaks, but also, at that point, it was already public knowledge that they had attempted at some point in the year to get into some of the different state’s databanks for voting. So, it was, like, immediately, I was like, ‘This is not what we expected, so we should fight on.’ So on election night, I’m still thinking recount opportunities, Electoral College, and so absorbed [that] election night was a very bad night and a surprise, but not necessarily the end. It made sense to me that given how hard the rest of the campaign had been it made sense to me that, you know, like, why did we think we would outright easily on election night? Like, why would that be the one night that would turn out as predicted? But I wasn’t necessarily willing to think that that was the end.”

“It was hard to wrap your head around the fact that you weren’t — you know, you’d just sort of nod and say, “OK. Well, tomorrow, we’ll figure out what we’re going to do,” and you then do not forget that there isn’t a tomorrow.”

18:58 Sanders says sure issues in regards to the Trump marketing campaign went unnoticed in the course of the election:

“What I know today that I didn’t know on Nov. 8 is that the Trump campaign had a highly organized campaign apparatus, more organized than I think any of us actually thought.”

19:17 And shares what she needs the Sanders marketing campaign had executed in another way:

“We barely put money in the March 1 states and the Super Tuesday states. Had we done that, we would have been more competitive on the delegate count. But we lost severely on the delegate count on Super Tuesday, and we weren’t able to make up [for] that deficit. So, we would have done that. We didn’t know we were going to raise so much money. When I first came on the campaign, and I started on Aug. 7 in 2015, the conversation was, ‘Look, if we can raise $50 million by February, we’ll be good.’ We raised $50 million by, like, September, August, September. So, I don’t think we even understood the scale to which our campaign could have grown. So, there are lots of different things, but I definitely think we all underestimated Donald Trump. We would have taken him more seriously.”

20:10 Frazier weighs in on Trump’s marketing campaign technique:

“One thing I have to say for the Trump campaign, where I think they just blew everyone out of the water was their ability to drive the news cycle. He was up early. He was tweeting. He was calling in to morning shows. And he was setting the stage for what everyone was going to talk about that day. And that’s something that we could have probably done a lot better, in terms of a news narrative and driving communications and then messaging.”

20:54 And shares how the Cruz marketing campaign might have discovered from these techniques:

“I think we would have got out there earlier in the day, probably done more shows in the morning, more interviews in the morning. I mean, we were the runner-up out of 17 primary candidates. So, we have a lot to be proud of. But I think that one aspect of driving the news cycle is something we could have done better.”

21:14 Ennis displays on the areas wherein the Rubio marketing campaign might have improved its technique:

“There were several instances during the primary where something would happen and just the narrative coming out from that event just really shaped the reality, and it was hard to kind of get around the message that you wanted to get out because of kind of what was being presented. So, learning about creating a narrative before someone else defines it for you was a big takeaway for me.”

21:52 Bondi explains the place she believes election polling fell quick:

“I feel like the polls were missing the true number of people around this country who were supporting him. The part that wasn’t truly reported, when we were in South Florida, the auditorium was not only filled, I remember leaving and seeing people lined up for literally miles and miles. It was probably in the 90s that day. It was hot outside, and they weren’t single file; they were 4, 5, 6, 10 people deep, on the streets, lined up, waiting to see a presidential candidate, and I’d never seen that in my lifetime.”

22:48 Palmieri says she was shocked by the issue of electing a lady president:

“I think when I went into that campaign, I didn’t appreciate how hard it is to elect — what a radical idea it is when you look at the course of human history for a woman to be in charge. And we had already elected our first black president. I didn’t think that electing a first women president was going to be — I thought that that would not be as hard. And they are different, but it’s not easy. And I think that what we set out to do was prove that Hillary had all the qualities that people look for in a president, which we did, but it’s all the qualities you looked for in a male president because that’s the only model that we had.”

23:39 And muses on what may be completely different for the subsequent lady candidate:

“I’m not sure, as we sit here now, that there was anything to be done about that in real time, because I think maybe as the first woman she needed to go through this process. As the first women in her generation, women across the board in their different professions had this same moment. You can do this job, or you can run for this office, but we expect you to do it the way a man does. And now, we’ve done that. Depending on how you keep score, she’s proven that a woman can win an election for president. And I hope that the next woman, we have a broader sense of women leadership so that it’s not just in the model of a man, which I think is just a hard suit, if you will, for a woman to have to wear.”

25:09 Sanders tells how the angle she brings as a lady impacted coverage discussions:

“When I first met Sen. Sanders once I was nonetheless interviewing, if you’ll, and I got here into his workplace. It was simply he and I. We sat down and had a really strong dialog about all the things, about juvenile justice, schooling, the financial system, and his message and the way there are many individuals that might say, ‘Sir,’ as I stated, ‘Look, Sir. There’s lot of individuals that might say your message doesn’t take note of the systemic racism that folk take care of each single day in life. For some individuals, it doesn’t matter how a lot cash you make, the place you went to high school, what sort of job you’ve. When they stroll out of the home on a regular basis, they’re simply quote-unquote ‘black,’ or they’re simply Latino, or they’re simply Asian-American, or Asian-American Pacific islander; they’re simply Native-American.

So we talked about how the financial system and addressing racism are parallel and really intertwined points that need to be addressed concurrently and collectively. We can’t speak about closing the wealth hole with out speaking about racism and the way black and brown households have been locked out of wealth for a extremely very long time. And so, that form of coloured a whole lot of the issues: how we engaged on the marketing campaign path on some points, and that spiraled into our creating our racial justice platform, which addressed the 5 several types of violence individuals of shade in America expertise each single day.”

26:22 Sanders says a number of occasions she was barred from marketing campaign occasions by workers who she says didn’t imagine a black lady would maintain a place like hers:

“There were multiple times when I would go out on the campaign trail when I first started and I could not get into the building.”

“Earlier within the marketing campaign I launched him, Sen. Sanders, at a whole lot of the rallies and issues that we went to. And I keep in mind getting out, and I used to be going to the door, and people have been like, ‘’This is for employees solely.’ And I’m like, ‘OK, I’m workers.’ And they have been like, ‘What kind of staff are you?’ I stated, ‘Well, I am the national press secretary. You might have seen me on television. I’m going to want to get in there.’ And they’re like, ‘No, you need to go around to the front.’

“This occurred like for 2 months straight after we would go locations. And it’s not simply locations within the South; it’s locations throughout America. And there was as soon as the place I used to be so late that folk have been calling me. They have been like, ‘The senator is like, ‘Where are you?’ We need to begin the rally.’ I used to be like, ‘Well, I’m outdoors. And if somebody would really like the rally to start out, they should get me on this rattling constructing.’ So, that isn’t one thing that I feel anyone thought of. That’s an expertise that I don’t know who else was having that.

“But I do know we had another youthful individuals of shade who labored on our marketing campaign workers who have been decrease ranges who have been junior staffers. And if I can’t get in, they certainly can’t get within the constructing. And so, I introduced this to Sen. Sanders. And I instructed him. One day, I had a extremely tumultuous time getting in. I keep in mind I referred to as our workers once I was on my method, and I stated, ‘Can you just please let them know that I’m coming, that I’m bald, and that I’m black, as a result of I don’t need to have an issue at present. I’m simply not within the temper for it,’ as a result of it was occurring all week. And I get to the primary checkpoint and so they give me a little bit hbadle, and so they’re like, ‘Oh, OK. No, no, no, you’re on the checklist.’ They let me by means of.

“I get to the second point. They’re like, ‘Who are you?’ And I’m like, ‘Look, I’m national press [secretary] — I need to get in.’ And they let me through. Then I get to this third area where they’ve reserved a parking spot for me. I pull my car in there, and these event guys come running up to my car banging on my window, telling me to get the F out of there, ‘This isn’t for little girls,’ just all kinds of — yelling racial slurs, all kinds of things. And I just break down in my car and I’m just crying. I am just sobbing.’”

29:40 Sanders remembers Bernie Sanders’ response when he discovered about this:

“I’m trying to just dab it together because we have to go out here and greet these people, do a pre-interview, and then we need to go introduce him. And they come in. And I’m like, “Oh, hello.” And Jane is like, “What’s wrong?” And I used to be like, “Sometimes I go places and I can’t get in.” And Bernie is like, “What? What is going on?” So, I clarify to them that that is one thing that occurs to me and, “I don’t know who else can’t get in, Sir, but I would just like to come to work like everybody else comes to work.”

“And so it was after that. So, then the senator takes my hand and he’s like, ‘You’re just going to hang with me for the rest of the night.’ I was like, ‘Well, Sir, you’ve got to give a whole speech, and I have some work I need to do.” So, we exit, and I’m like holding fingers with Bernie for like the subsequent 20 minutes, after which he goes out into his speech that night time. He spends a little bit further time on the part the place he talks about — it’s a piece in his speech the place he stated, ‘As a white man in America, I don’t know what it feels prefer to not be let into an area as a result of I’m a lady or due to the colour of my pores and skin.’ He stated, ‘But just because we don’t expertise these issues doesn’t imply we must always not battle towards them and work to make it higher.’ And I actually appreciated that as a result of — and we additionally received badges and I used to be by no means not let right into a constructing ever once more. I at all times had entry, and we made positive different individuals had entry.

“And so, it was after that. So, then the senator takes my hand and he’s like, “You’re just going to hang with me for the rest of the night.” I used to be like, “Well, sir, you’ve got to give a whole speech, and I have some work I need to do.” So we exit, and I’m like holding fingers with Bernie for like the subsequent 20 minutes, after which he goes out into his speech that night time. He spends a little bit further time on the part the place he talks about—it’s a piece in his speech the place he stated, “As a white man in America, I don’t know what it feels like to not be let into a space because I’m a woman or because of the color of my skin.” He stated, “But just because we don’t experience those things does not mean we should not fight against them and work to make it better.” And I actually appreciated that as a result of—and we additionally received badges and I used to be by no means not let right into a constructing ever once more. I at all times had entry, and we made positive different individuals had entry.”

31:02 Frazier shares the precise abilities she as a lady brings to political campaigns:

I feel I deliver recommendation to the desk that add a private ingredient to who he’s. That’s one thing that I at all times take into consideration, is how can we present people who Sen. Cruz is a standard human being identical to everybody else in so some ways. And I feel that’s one thing that ladies normally simply take into consideration much more, how one can personally join with individuals. And it’s one thing that basically the entire group — you recognize, it’s at all times vital to remind of us that, ‘Yes, the policy is very important, but your connection to the people and how you talk about the policy and bringing it to those human terms is so crucially important.’ And clearly, there are a whole lot of issues that go into having profitable coverage concepts and an agenda you can enact, however remembering the significance of bringing that non-public facet into it’s essential. And I feel that’s one thing that ladies simply, normally, naturally have a bonus of, and it’s one thing that they consider extra. So that’s one thing that’s at all times on my thoughts in all the things that we do, is simply ensuring that the message is at all times introduced right down to how does this badist the working women and men of Texas, on this case.”

31: 57 Palmieri compares the marketing campaign to “The Dark Night.”

“Many times during the campaign, I described it as the Batman movie version of a presidential campaign. You know? Like really dark, overly stylized villains like Putin and Julian Assange. That you had two candidates who are both from Gotham. You had the state of the world did hang in the balance. And women felt that. You know, you felt it was almost as if it was a primal battle. And I think that the men on the campaign didn’t feel that intensely, that this campaign was something different.”

33:08 Sanders and Palmieri speculate which tales would dominate information cycles if Clinton have been president:

Sanders: If Hillary Clinton have been president, “They’d still be talking about those damn emails. They absolutely would be talking about the emails. We would have had four additional hearings about the emails by now. We would literally still be talking about the emails.”


“I think that there would be huge stories about, “Oh, my god. Chelsea Clinton is on the board of the foundation and she had lunch with her mother,” and what was on the menu and perhaps Hillary was making an attempt to convey some secret message to Chelsea to inform someone who’s contributing to the inspiration, you recognize, identical to absurd. I concern that we might have stayed locked in our titanic battle with the press over cash points and course of points across the Clintons. And I’m positive that the Republican Congress wouldn’t have been very form to her, and there could possibly be precise impeachment hearings occurring within the Congress over Benghazi Round eight or what have you ever. But that might not have been enjoyable to stay by means of.”

34:32 The girls share the job they’d hoped they’d have at present, if their candidate had received the election.

Palmieri says working in a Clinton White House would have been onerous:

“You know, nuclear war would have continued to remain unimaginable. But I don’t imagine that there is a parallel universe where there is this paradise of how great the Hillary Clinton presidency would have been to work in. I think it would have been a real struggle.”

35:44 Ennis shares that the Women Rule podcast is the primary time she has gone on-the-record in a multi-decade profession in politics:

“So I’ve been working at the state and local and national level on campaigns in politics for 20 years, and I’ve managed to never go on the record in all those years. But when approached about doing this, I wanted to be a part of the conversation. I was given an opportunity to do something really incredible, to be a part of a national incredible presidential campaign with an amazing candidate at a senior level, and that was an experience I really value. It was a big part of my life, and I want to encourage other women who are interested in pursuing a similar thing, or who are maybe just getting started out in their political career. I felt it was important to talk about my experience so that they know that it’s worth pursuing and it’s worth sticking in there and staying in the game.”

36:48 Palmieri displays on what has modified for ladies in politics within the yr because the election:

“And my theory is that once the women of America faced Nov. 9, whether you even aside from politics if you voted for Hillary or not, or if you like Donald Trump or not, I think there is a sense that we have plateaued, that you can only get so far following the rule of politics and sort of the rules of professional life for women. You’re only able to get so far. And largely, we’ve been following an old model, a model that’s based on men. And what I am inspired by and am optimistic about now is that you see women across the country are running for office in enormous numbers. They are participating civically, whether that is in protests or carrying about their community. They are engaged in hurricane efforts; they are engaged in registering people to vote. And I think that we’ve see, “OK, anything is possible now,” and we’re writing our personal guidelines and imagining girls a brand new picture of management and their very own picture.”

38:20 Palmieri speculates when the U.S. may need a lady president

Longer than 2016, however I’m not a type of individuals — there are a whole lot of political practitioners who suppose that it’s not doable for a lady to be the nominee in 2020. And I simply don’t suppose that’s true. I feel that there aren’t any guidelines in politics. There haven’t ever been guidelines in politics, it’s simply who’s prepared to attempt to break them. And I feel on our facet, Democrats now are extra prepared to know that one thing modified on Nov. eighth. And then, on Nov. 9, you might be very dissatisfied within the final result, you might be very involved in regards to the welfare of people that could possibly be damage in a Trump presidency, however after just a few months it is best to, as I’ve, look to this as saying, ‘All right. I guess anything is possible.’”

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