Search engine optimization is the process of coming up with strategies and working on multiple factors to enhance the search engine rankings for your website. If you have been in the SEO industry for a while, you would know that SEO strategies can be broadly categorized into two types. Other than those, there are a few quality factors. The first type is on page SEO and the second type is off page SEO.
What is on page SEO?
On page SEO has to do with working with factors related to the website itself in order to enhance search engine rankings. This means that you are working with the content of your website. You are adding images in your content after every paragraph in order to deliver engaging content to the readers. You are making sure that your keyword density is at the optimum level i.e. 2- 3 percent. On page SEO deals with inclusion of keywords in page titles and Meta description. Meta description is made creative to make sure that the content is sold to the readers when they are seeing it on the search engine results pages. URL structure is kept short and sweet. With the help of website checker tool, you can evaluate the success level of your SEO efforts.
How is off page SEO different from on page SEO?
Unlike on page SEO, off page SEO does not work on the website. It goes into the offline channels to see what ways the popularity of your website can be enhanced. There are a number of ways to do that as well. We shall discuss it in the next sections. But before we do that, we need to first understand the concept of links in SEO.
When a website mentions the URL of your website on their website, it is said that a link is added to your blog. It is highly important in SEO. One thing that all the people working and operating SEO and search engines have together come to conclusion of is the use of references a website gets to check its credibility and trustworthiness. If the content on your website is great and optimized for search engines, other websites and users on other platforms are likely to talk about your website. When a link is added to your website, it serves as a vote of sorts. The more votes you get, the higher your search engine rankings go. This is because there is always a reason why your website will be linked. If you are an online store and you sell technology products, you will be linked by people who have purchased your products and are impressed by the service. If a blogger is writing a review on a certain product and has purchased the product from you and also enjoyed the service, there is a chance that a link to your website will be added. For the sake of quality and valuable content on the blogger’s site, he or she will need to provide the best information to the readers. Nobody wants to link their website to a bad one unless incentivized.
When Google first started off, the onlyalgorithm used by Google was called Google Page Rank.Today, it is still used but there are more factors involved too. Google PageRank solely ranked websites on the basis of quality and quantity of linksassociated with their blogs. Remember that the quality of links matter as muchin SEO as the quantity of links.
In order to gain an idea of how great the quality of a website is when considering receiving a link from them, you can check their domain authority. Domain authority is a metric used in SEO to learn the authoritativeness of a website. After taking in account all SEO factors, domain authority gives you the expected score for the website’s search engine rankings. On a scale of 1 to 100, domain authority is measured. The higher the number, the more you have a chance of ranking on search engines. However, domain authority score is a relative metric. You should read more about that before jumping into conclusions about anything. You can use an online free domain authority checker to know the scores for the websites you are expecting links from.
How to improve the off page SEO of your online business?
If you want to improve the off page SEO of your website, it essentially comes down to link building. The more links you have associated with your website, the better rankings you get. You can start guest blogging. Guest blogging means you are writing as a guest writer for another blog. In return, you get back links that help your rankings. Make sure that the blogs that you are writing for also operate in your niche. You have to work on building links that are of high quality. Without quality links your links are worth nothing.
You can work on your content quality. In SEO, it all comes down to content. If your blog will be delivering value to its readers, chances are other bloggers will automatically link your blog. You can create infographics. They are a great way to get back links when they are shared on other platforms.
Social media marketing is another way to go. It has been proven that blogs that receive the most shares and receive engagement (likes, comments etc.) on social media also rank the highest on search engines. With proper social media penetration, your off page SEO will be spot on.
Moreover, you can try influencer marketing. This can be both paid and unpaid. You could provide some other sort of incentive for unpaid marketing. When influencers talk about your website, you automatically gain views. Likewise, a brand image is created for your website which is very important. With the right dedication, you will be able to not only gain offline prominence but also improve your search engine rankings effectively. But remember, it all comes down to the quality of your website content. Without content, you are putting all the efforts to bring an audience to a website that is worth nothing.