When Animal Crossing: Pocket Camp was released on iOS a few weeks ago, our own Sam Machkovech criticized him for his "rush and wait for a" game loop "and difficult-to-sell microtransactions. data from the sensor badysis firm Sensor Tower suggest that the game is struggling to attract lots of money from players, even after attracting more than 15 million downloads in six days.
In a recent publication, Sensor Tower estimates that Animal Crossing: Pocket Camp has contributed approximately $ 10 million in revenue in its first nine days of iOS availability, which may sound like a good start for the game, but pales in comparison to the $ 24 million in revenue for Super Mario Run and $ 33 million for Fire Emblem Heroes at the same time frame after their releases.
Perhaps more disturbing for the mobile potential of Animal Crossing a huge 86 percent of the estimated revenue so far comes from Japan, with another 11 percent coming from the US. UU., According to the sensor tower That suggests a game with a decent domestic tracking for Nintendo, but that seems unlikely to become an international success Pokemon Go .
Early Numbers of Animal Crossing falling behind those of Super Mario Run is not a very good sign if we consider that Nintendo was disappointed with the paid performance of that mobile title Previously, he saw only 5 percent of the players buy the full game after a free trial. And keep in mind that free mobile games often see a rapid decline in players after their first few weeks and that traditional console and Nintendo portable games tend to maintain healthier sales for long periods of time.
data are not condemned Animal Crossing to a relatively weak long-term yield, however. Fire Emblem Heroes only attracted 7 million free downloads in its six days, but since then it has provided some very healthy benefits of $ 240 million from approximately 12 million of pay players, depending on the Tower sensor. Super Mario Run for its part, brought in more than $ 8 million on its first day before sales and downloads slowed down considerably in the following months.
Somewhere between success and failure
Remoteness, The performance of Nintendo's mobile games so far could cause the company to reconsider how many resources it wants to commit to smartphone platforms in the future. While Nintendo's smartphone titles have so far not been exactly flawed, red-hot sales for Nintendo Switch hardware and games, not to mention the Clbadic Edition hardware line, make mobile gaming seem like an interesting pastime for the company instead of a big profit-driver.
On the other hand, Nintendo has said in the past that it sees its smart phone games partly as a form of advertising and brand awareness to attract players to their dedicated consoles. In that sense, perhaps Nintendo's mobile efforts have been successful in a way that is not measured by direct revenues.
In any case, the fortunes of Nintendo looked very different today than in early 2015, when the company announced its surprising plans to enter the market for smart phone games. At that time, mobile titles seemed to be the company's best hope to stay afloat in the midst of a shrinking market for consoles such as Wii U and 3DS. Today, those mobile games seem like a small distraction from traditional Nintendo games and consoles.