Walmart has divided Black Friday into 3 events that kick in online


On November 20, 2018, an employee at a Walmart store in Chicago works on display ahead of Black Friday.

Kamil Krajczynski | Reuters

For shoppers not participating with Black Friday traditions, Walmart said Wednesday that it still plans for a deeply discounted in-store event.

Yet holiday sales will come with epidemic-related precautions. The stores will open at 5 am local time. Single-file must line up before customers can enter. Stores will limit the number of people inside. Employees will distribute sanitized shopping carts. And some, dubbed health ambassadors, would greet shopkeepers and remind them to apply masks.

Walmart plans to take steps to discourage congestion and also harass some dealers online. The company said it would split Black Friday into three separate Holiday sales events, which would continue through the entire month of November. Each will start on its own website and store the hits after a few days.

Customers can shop at the store without stepping inside using the curbside pick.

Walmart US Executive Vice President and Chief Business Officer Scott Mackall said the company wanted to focus on lower prices, convenience and safety – no matter how customers choose to shop.

“We are very thoughtful as to the planning of this year’s event,” he said in a news release. “By spreading deals over the course of several days and making our hottest deals available online, we hope that the Black Friday experience in our stores will be more secure for both our customers and our partners.”

Walmart’s first Black Friday event online will begin on November 4 and from November 7 the stores will feature toys, electronics and home products. The second event, focused on electronics such as TVs, smartphones, computers and tablets, as well as some items from other business categories, will begin online November 11 and in stores. 14. And the third event will start online from November 25. In stock 27 – Same day as normal shopping post event. It will have everything from electronics and toys to apparel and seasonal decorations.

Retailers have been cautious about their holiday sales approach, as they try to celebrate the season during the global health crisis and recession and anticipate shoppers’ hunger for the exchange of gifts. The National Retail Federation, which usually makes its forecast in early October, has yet to be weighed.

However Deloitte and Accenture have shared mixed pictures of how the usually busy shopping period may come into play. Deloitte predicted holiday retail sales would rise between 1% and 1.5%, but said that would hinge on how wealthy Americans are and how much lower-income families pull back. However, customers surveyed by Accenture said they plan to spend $ 540 – about $ 100 less than last year.

Major retailers, including Walmart, Target and Best Buy, have tried to encourage customers to start their holiday shopping before they start selling events in October. Walmart began its “Big Save Event” on Sunday, a few days before the start of Amazon Prime Day on Tuesday. The Walmart event runs from Thursday.

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