Walmart stores are being “customized” with redesigned corridors, self-checkout kiosks and app-aided directories.
The retail giant is in stores to reflect its online shopping experience in real life – and to get more customers to download its app.
Walmart’s redesign will launch in 200 Supercenters by the end of the year, and close to 1,000 by the end of 2021. The retailer’s chief customer officer and an executive vice president, Jenny Whiteside, says the redesign is intended to be how a large group of people navigate the shops. He said it was also inspired by airports.
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Walmart partnered further
“We were inspired by the airport-like systems of how to navigate large groups of people,” Whitside said in a blog post for the company on Wednesday.
“We’ve developed simple yet thoughtful designs to replicate these navigation capabilities, which will help us move customers through the store more quickly.”
Signage will be updated on the exterior and interior of Walmart stores to guide customers, with a new store directory that will encourage them to download the Walmart app while shopping.
The store will also have self-checkout kiosks, in addition to contactless payment options such as Walmart Pay, to limit contact between employees and customers. Retailers say the retailer will have a scan and go option, allowing customers to manage their own checkouts on demand.
“By creating a system that accepts our app navigation from beginning to end, we create a customized omni experience for both customers and partners,” Whiteside said.
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More supermarkets plan to roll out as Walmart’s digitally-driven retail experience mimics online shopping. Earlier this month Amazon-owned Sampurna Foods launched its first online retail store. And earlier this week, Amazon introduced Amazon One, a palm-scanning payment system at Amazon Go stores.