Walmart brings livestream shopping to TikTok on Friday – tech2.org

Walmart brings livestream shopping to TikTok on Friday


On April 4, 2020, MA in Quincy implements new restrictions on capacity during the coronovirus epidemic as a line form outside of Walmart. People wear masks and wait outside and are separated.

Boston Globe | Boston Globe | Getty Images

Tiktok is involved in Lipstream events starting this week with a partnership with Walmart.

The retailer announced that it will host an hour-long livestream on TicketLock on Friday, where users can shop for Walmart fashion items painted by TicketLock creators without having to leave the app. Once the event is over, users will still be able to go to Walmart’s Tiktok page and shop for the items they have purchased.

This is the first time TikTok will host a lamentable livestream in the US

Walmart Chief Marketing Officer William White said in a statement, “It gives us a new way to connect with users and reach potential new customers, while making our own brand fun – helping fashion-tikkok makers From – on stage. ” . It is not clear whether there will be a revenue share on sales made through the app. A Walmart spokesman did not immediately respond to a request for comment.

Tech giants and social media companies are investing heavily in making their platforms more shopping-friendly. Last year, Amazon launched Amazon Live, where hosts talk about and display products sold on Amazon. Google’s R&D launched Shoploop, and Facebook has made shopping on Facebook Proper, WhatsApp and Instagram more prominent.

But shoppable livestreams for QVC, despite its strong popularity in Asia, have struggled to land in the US. This week, Walmart and Ticketcock’s shopping test reveals that they are seeing opportunities and momentum in space and want to make a break soon.

Tiktok was already making its way into the e-commerce space. The app began testing new social commerce features last year by allowing some users to add links to their profiles and videos. Retail giant Lewis was one of the first retail brands to use TickTalk’s new “Shop Now” feature to direct users to merchandise.

By teaming up with Walmart, the two companies can boost their e-commerce operations, while giving the brick-and-mortar giant an edge with Tiktok’s young user base. Walmart, which was negotiating to partially acquire some of Tiktok’s functions, had indicated that it wanted to shop on the platform.

“If you’re watching a TikTok video and someone found a piece of apparel or an item on it that you really like, what if you could just buy that item quickly?” Walmart CEO Doug McMillan told CNBC in October. “This is what we are seeing in countries around the world. And it is intriguing to us, and we would like to be a part of it.”

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