Wake-Up Call: News on Time Inc., the Koch Brothers, P&G, WPP | News


Welcome to Ad Age’s Wake-Up Call, our every day roundup of promoting, advertising and marketing, media and digital-related information. You can now get an audio model of this briefing in your Alexa machine. Click right here, or seek for “Ad Age” underneath “Skills” within the Alexa app.

What persons are speaking about at the moment: The Koch brothers — the billionaire industrialists and champions of conservative causes – are reportedly providing monetary help to Meredith Corp.’s bid for Time Inc. The New York Times, citing unnamed individuals concerned within the talks, says Charles and David Koch “have tentatively agreed to back Meredith’s offer with an equity injection of more than $500 million.” Meredith, whose titles embody Better Homes and Gardens in addition to Family Circle, has tried earlier than to take over Time Inc., which publishes Time, People, Fortune and Sports Illustrated. But this time Meredith is reportedly again with large cash.

The Times notes that the Kochs spent $720 million forward of final yr’s election to help conservative insurance policies and candidates, although it is not clear how a lot affect (if any) the brothers would have on the publications if the deal occurs. But if does go ahead, each phrase from the legacy publishing empire might be scrutinized for potential indicators of the Kochs pressuring protection. Incidentally, here is a Bloomberg News headline in regards to the Kochs’ affect, from a number of hours earlier than the Times revealed its scoop: “Koch-Funded Group Prods Trump’s EPA to Say Climate Change Not a Risk.” These are attention-grabbing occasions, certainly.

November shock
Last month, Procter & Gamble claimed victory in its battle to stave off activist investor Nelson Peltz. But now a recount suggests Peltz truly received a seat on the board, by a really slim margin. Ad Age’s Jack Neff says the entire affair is “reminiscent of the hanging chads of Florida.” P&G and Peltz have fought for months about the easiest way ahead for the world’s largest advert spender. Peltz needs P&G to reorganize into three items, rent extra outdoors execs and purchase extra startup or rising manufacturers. P&G says the outcomes are “subject to a review and challenge period,” so this is not over but.
Also: News of the recount got here in quickly after Procter & Gamble Chief Brand Officer Marc Pritchard spoke on the Ad Age Next convention. Watch a clip from his interview with Jack Neff right here.

Agency wars
The ongoing battle between WPP and Japanese company firm Asatsu-DK simply took one other twist. Bain Capital made a $1.35 billion bid for ADK, and ADK needs the deal to occur. But a number of large ADK shareholders together with WPP, which owns almost 25 p.c of the Japanese company group, say Bain’s provide is simply too low. Now WPP says it is keen to boost its stake to 33 p.c if the cope with Bain fails. Stay tuned.

What are the 10 most precious manufacturers within the U.S.? A brand new checklist from WPP and Kantar Millward Brown’s BrandZ says the checklist is topped by Google, Apple, Amazon … and at No. 10, Marlboro. As Ad Age factors out, that is stunning, provided that cigarette manufacturers haven’t been allowed to promote on TV or radio within the U.S. since 1971. And it additionally implies that the Marlboro is forward of Coca-Cola, Starbucks and Nike. Hmmm. Some amongst us are skeptical about model rating lists and their methodologies; so be it. But here is one doable clue about this one: BrandZ says one in every of its metrics, Brand Contribution, “looks specifically at how well a brand differentiates itself, generates desire and cultivates loyalty.” Desire – or habit?

Just briefly:

What to look at: Today is the second day of the Ad Age Next convention in New York. On Wednesday, IBM’s Chief Digital Officer Bob Lord talked about why you should not concern AI. (Watch a clip of his interview with Ad Age’s Lindsay Stein right here.) Procter & Gamble’s chief model officer, Marc Pritchard, talked with Ad Age’s Jack Neff about the place issues stand along with his digital ultimatum. And watch Doug Robinson, founder and CEO of RecentDigitalGroup, communicate to Ad Age’s Megan Graham about why manufacturers must take voice badistants severely.

Not only a U.S. drawback: Researchers on the University of Edinburgh say Twitter accounts from a Russia-based troll farm tried to create discord within the UK over the Brexit vote, The Guardian studies.

Ta ta: The Weinstein Company, dealing with “the looming prospect of bankruptcy,” bought the rights to “Paddington 2” to Warner Bros., The Hollywood Reporter says.

Bundling: Reuters, citing unnamed sources, says “Amazon.com has scrapped plans to launch an online streaming service bundling popular U.S. broadcast and cable networks because it believes it cannot make enough money on such a service.” The supply is “people familiar with the matter.”

Iconic: Mary Ellen Matthews, the lead photographer for “Saturday Night Live,” as soon as took a photograph of Jim Carrey hailing a cab with a llama. Read a Q&A between Matthews and Ad Age’s Jeanine Poggi.

Creativity choose: Delta now helps you to ship texts from the air, and it is received a humorous marketing campaign from Wieden+Kennedy New York displaying upside-down individuals texting “from above.” It’s form of laborious to place into phrases, so simply watch right here, and skim extra by Alexandra Jardine.

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