VW ‘Project Trinity’ shows cars that unlock features on demand

Volkswagen claims it is “not afraid” of the threat posed by any Apple Car and released this dark teaser image that may represent why. The image is a preview of Project Trinity, an electric sedan that CEO Ralf Brandstätter called “our dream car software.”

Like any pie-in-the-sky concept, of course, it’s designed in anticipation of advanced autonomous driving capabilities, long-range electric powertrains, and fast-charging battery technology, but that bit of software is where it shows the plans. instead. According to VW, the plan is to start production of this car in 2026, as part of a line of vehicles with fewer variants and where everything is standardized.

What that means is that instead of building multiple versions of the same car with different capabilities, they will build an all-inclusive version, but only unlockable “on demand,” and probably for a fee. Tesla has already shown something like this with driver assistance technology that is available to unlock after the car is purchased, while BMW has tried to sell features with a subscription model and is considering expanding. What Autoblog He notes, the VW version could extend to features like AWD, or unlock GTI-level aerodynamic and handling packages in the short term or even by the mile.

According to the CEO, “In the future, individual vehicle configuration will no longer be determined by hardware at the time of purchase. Instead, customers will be able to add features on demand at any time through the in-car digital ecosystem. . “

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