Could Vine reappear, the 6 second video looping application that doubled as a mini factory for some of the most viral and weird Internet memes? Twitter bought the app in 2012 just a few months after its debut, and earlier this year closed Vine and replaced it with a camera application that can only share with Twitter, not Vine's separate feed. But on Wednesday, the co-founder of Vine, Dom Hofmann tweeted a photo with a logo and caption that says "V2", which followed a series of tweets from the previous week on how will work on a follow-up of the vineyard.
In response to Hofmann's announcement, the internet basically did this:
There's a reason why Hofman's V2 tweet was retweeted more than 172,000 times: people want Vine back and it's bad. When the application was officially shut down in January, Vine's followers mourned, sharing their emotional tweetstorms and making a list of their favorite videos made in the app. Many of Vine's most popular stars were not trained artists. They were just people with a smartphone who had something funny, strange or beautiful to share, and over time they turned the form into a medium in itself.
The new Vine, whatever it may be, will not be a subsidiary Twitter, but something financed by Hofmann "as an external project, so it does not interfere with the (quite exciting) work we are doing in the company, that is my first priority. " (That company is a pretty mysterious startup) called Interface.)
But if Vine really comes back and Hofmann hopes to make it sustainable, since, after all, it can not work without at least some engineers and product development personnel, it could want to find a way to make it profitable And that would probably mean selling ads. Since Vine's appeal was his looping videos, which meant that before you realized you'd see the same hilarious clip 10 times, the ads before or after the publication would definitely not work. But they could go on the main or discovery channels of the resurrected Vine, with ads placed between the photos of the users you follow or are looking for. Vine did not have a solid advertising model before it closed and the marketers had left the platform as a place to promote the brand, although there was a small economy for the Vine stars who were paid for product placements and endorsements.
A Vine The resurrection also means an opportunity for a social media platform to obtain its community standards and its application from the beginning. That means being aware of the types of videos that are placed at the top of the highlighted sections of the application, that is. Find a way to exclude Vines that promote white nationalism, sexism or fanaticism. It also means trying to control harassment and cyberbullying, which is not an easy task, especially since the videos are published instantly. Still, having strong community guidelines and a commitment to keeping the platform as a safe and friendly place for diverse users from the start is a better foundation than many technology companies, such as Twitter and Facebook, are working since
. Of course, people in technology are known to inflate ideas before they come to fruition. Remember when the CEO of Tesla and Space X, Elon Musk, said he got " verbal approval from the government " for a New York to D.C. Hyperloop in July? That was news for city officials, the state and the federal government. So, until V2, or whatever Hofman decides to call, is really a thing, do not hold your breath for more than six seconds waiting for it.