The NBC series soars to almost 6 million viewers the day after the sudden expulsion, winning the morning race of the week.
It seems that more viewers are interested in seeing how Today is managing Matt Lauer's quick departure from what they should have seen the anchor from a long time ago on the desk. Today's audience and rankings skyrocketed after its November 27 overthrow.
For the week, Today dominated the morning programs transmitted by all measures, even scoring a rare audience earns with an average of 4.9 million viewers. The hearing came on Wednesday, a day after Savannah Guthrie and Hoda Kotb announced on the air that NBC had severed ties with Lauer following allegations of sexual misconduct in the workplace, with more than 5.7 million viewers.
behind ABC & # 39; s Good Morning America in the total audience of viewers since 2012. Since then, it has regained its advantage among adults 25-54, daytime demographic targets, but the gains are by narrower margins than in the past. For the most recent week, Today remained above a GMA also improved with an average of 1.7 million in the demonstration, which equates to a robust rating of 1.4.
The previous week, CBS this morning saw mild hits for its own consequences of Charlie Rose getting the ax for similar reasons, although he still ranked 3.
Qualifying lifts for ] Today appear during a season that has seen general fatigue in the three big shows of the morning. The global audience of GMA and Today has gone down 7 percent, year after year, while CBS has only gone down 2 percent. All three have seen double-digit falls in the show.
It's not surprising the interest in how NBC would handle the end of the Lauer era and the sordid reasons for it. What is more interesting now is the question of where all these spectators will go in the new daytime panorama, one that has seen the loss of two main anchors in a matter of days.