Users get their first look at Apple’s tracking tag

Illustration for an article titled A Sneak Peak in the Apple Feature Keeping Facebook at Night

Photo: Justin sullivan (Getty Images)

Of all Privacy protection goodies Apple promised to roll out iOS 14 update, its so-called “Tracking transparency“Alerts were probably the most ControversialSubstantial pushback from fellow tech giants Facebook, that feature ended Is delayed Its original past athe deadline.

Now it seems that Apple has been waiting for a long time. A user with beta access has been shared in an upcoming iOS 14.4 update A screenshot One is showing the NBA official app on MacRumors’ forum asking to track their activity on non-NBA apps and websites. In the customizable print that comes with these tracking prompts, NBA’s apps note that it will use this data to offer a “better and personalized advertising experience” – that is.

Per MacRumors, it also appears that some people using older versions of iOS 14 are starting to get these alerts on particular apps, despite being “particularly inconsistent”.

In short, Apple’s so-called ideaAppTrackingTransparency Framework“The short-term is to give ATT-users control over the amount of data that the apps on their phones are waving. Of course, the most important piece of data that users are controlling with updates will be their phone’s advertising identifier or IDFA. We have covered IDFA In depth Previously, but briefly, this is a string of characters that identifies your specific phone in all the applications you use. Being able to use this special ID not only allows advertisers to track you from app to app, but also to Ton Of other Ways too.

Naturally, most advertisers were Little pee On the idea that Apple will stop supplying its data. And ironically, Facebook was the face of this hot party. We mentioned before Outside of Instagram, WhatsApp, and its flagship Blue App, Facebook also has an external “ad network” that sorts through consumer tidbit of consumer’s phone data via non-Facebook apps so users of those apps can access the myriad of Facebook To be retrieved on the platform. Losing access to IDFA, in particular, means that this ad network is losing a ton of valuable consumer data, which means that Facebook, in turn, is losing advertising dollars that historically targeted that data Was used.

That said, I think we can all agree that as far as companies go, Facebook Not really The most sympathetic player. Perhaps this is why its strategy over the past few months tells us that the ATT update has the potential to cripple small businesses that rely on its advertising platforms for their daily work. Since August, we have seen this message Press call, Corporate blog posts, And as of last week – two full pages newspaper ad.

Facebook, for its part, is fake in a way How Small businesses will be affected (apart from some vague definition of bad). Now that the actual details about ATT are coming out, it looks like Facebook’s own advertisers Not too worried The real impact that is coming down the pike.

Per MacRumors, the 14.4 update should be publicly released in January or February of 2021. It looks like Facebook – and the rest of us – will soon see those effects.


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