Plus: Industry album sales are up 26% for the week, physical album sales at indie stores are the biggest week in a year and Billy Eilish’s “Live at Third Man Records” leads the record store day sales parade.
According to Nielsen Music / MRC data, due to the first drop of Record Store Day 2020 on September 29, US vinyl album sales reached a new weekly high in 2020, as 803,000 copies were sold in the week ending Sept 3. . This is a 63% increase over the previous week’s sales.
The 802,000 Hull vinyl album has the biggest week of sales since the week ending on December 26, 2019, when 1.243 million copies were sold.
In addition, the 802,000 biggest week outside of the Christmas shopping season is the biggest week for vinyl albums since the week ended April 18, 2019, when there were 848,000 sales. That week included the Record Store Day 2019 festivities.
COVID-19, due to complications caused by Record Store Day 2020 – which was taken on 18 April – was split into three separate drops: August 29, September 26 and October 24. In return, record store day-focus releases and exclusive titles that were due to hit independent and small chain record stores on April 18 spanned three days, including two upcoming dates. Several titles are released exclusively for the annual music store holiday, including unique color vinyl variants, hard-to-find catalog pieces, and niche reissues.
The week’s best-selling album ends on indie and small chain record store Sept 3 – as reflected on the weekly Tastemakers Albums Chart (dated September 12) – Billy Ellish’s Record Store Day Released Live in third man record, Sold with 13,000 copies. The 10-track acoustic album was recorded on November 6, 2019 and was released exclusively on blue opaque vinyl. The set also debuts at No. 55 on the Billboard 200 chart.
Any of the top 10 albums sold at indie and small-chain retailers (see list, see below) were released for Record Store Day or a new format of variants released for the holiday. Only Taylor Swift social litrature (Number 3 for the week) and Metallica S & m2 (No. 4) Record stores were not day-centric, although the latter had a special color variant for indie stores to release on August 28.
Here are some fast facts on Record Store Day 2020’s First Drop and its sales impact, as well as the week’s top 10 sales albums at indie and small-chain stores.
All data is for the week ending September 3 in the US
Top 10 selling albums in indie and small-chain stores – as shown on the Tastemakers Albums Chart (dated 12 September 🙂
1. Billy Ellish, Live in third man record (Sold through 13,000 indie and small-chain stores)
2. David Bowie, ChangesNowBowie (10,000)
3. Taylor Swift, social litrature (9,000)
4. Metallica, S & m2 (9,000)
5. David Bowie, I’m Only Dancing (The Soul Tour ’74) (9,000)
6. Gorillas, D-side (9,000)
7. Gorillas, Live side (9,000)
8. Tyler, Producer, Cherry Bomb (7000)
9. Treatment, Bloodflowers (7000)
10. The Who, Odd and sods (7000)
Total album sales in all formats (including CD – vinyl, cassette, etc. and digital downloads): 2.212 million – 26.1% Compared to the previous week.
Physical album sales (CD, vinyl, cassette, etc.): 1.561 million – up to 33.3% Compared to the previous week.
CD album sales: 751,000 – up to 11.7% Compared to the previous week. This is the best week for CD album sales since the week ending August 13 (767,000).
Vinyl album sales: 802,000 – up to 63% Compared to the previous week. This is the biggest week for vinyl album sales since the week ending December 26, 2019 (1.243 million). This is the biggest week for vinyl album sales outside the Christmas season since the week ending on April 18, 2019 (848,000), which had a Record Store Day 2019 impact. The record store day in 2019 was 13 April.
Independent store physical album sales: 718,000 – 93% Compared to the previous week. The biggest week for Indie Store album sales since the week ending 18 April 2019 (848,000), the Record Store Day 2019 marks the impact.
Independent store CD album sales: 191,000 – 24% Compared to the previous week. Best week for Indie Store CD album sales since the week ending March 12 (239,000).
Independent store vinyl album sales: 525,000 – 143% Compared to the previous week. The biggest week for sales of indie store vinyl albums from the week ending on April 18, 2019 (673,000), Recording Store Day 2019 marks the impact.