US smartphone shipments dip in Q3


US Smartphone ShipmentsBI Intelligence

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Smartphone shipments within the US dipped 2% year-over-year (YoY) in Q3 2017 to 39.5 million items, down from 6% YoY development and 40 million items within the year-ago quarter, in accordance to Strategy Analytics. 

The decelerating shipments development is probably going a results of a saturated US smartphone market, and confirms the US because the world’s third-largest smartphone market by cargo quantity after India was reported to have overtaken it it final week.

Lackluster development in smartphone shipments was seemingly partly because of shoppers ready to improve to the following era of iPhones. Because of excessive ranges of smartphone saturation within the US, most cargo development comes from customers upgrading their handsets, slightly than from new purchases of smartphones. And Apple launched its iPhone eight handset on the finish of the quarter, which means it was seemingly too quickly for iPhone gross sales to influence total cargo development. Moreover, a big portion of Apple customers might be ready for the iPhone X, which was launched in November.

Regardless, Apple managed to regain the top-rank place from Samsung. Q3 marked the tip of Samsung’s two-quarter run because the market chief. Samsung exited Q2 with a 31% share of smartphone shipments within the US — primarily as a result of it launched its subsequent era of Galaxy gadgets through the quarter. However, in Q3, its market share dipped to 25%, whereas Apple captured 30% of smartphone shipments. Apple will seemingly proceed to steer in This fall, as shoppers buy the iPhone X through the quarter. 

Meanwhile, demand for low- to mid-tier smartphones might be mounting, creating house for smaller gamers to seize the leftovers. While Apple and Samsung management the premium market, distributors peddling lower-priced gadgets are making a comeback. For occasion, Motorola grew smartphone shipments within the US by 91% YoY to 2 million items, creeping again into the highest 5 ranks for the primary time since 2015 and securing 5% of the US market within the course of, up from the two.7% in Q3 2016.

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