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Disney faces a reaction to Hakuna Matata's trademark before the new Lion King movie

Disney faces a big reaction after it marks the phrase & # 39; Hakuna Matata & # 39; before the launch of your live action. Lion King Redo.

The phrase, which is freely translated into "do not worry," is commonly used in eastern and southern Africa, and Disney has now been accused of cultural appropriation.

Zimbabwean activist Shelton Mpala has initiated an online petition to remove the trademark in the phrase and, at the time of writing this document, more than 160,000 people have signed it to support it.

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"You can not allow Disney to mark something you did not invent," Mpala wrote in the petition.

"While we respect Disney as an entertainment institution responsible for creating many of our childhood memories, the trademark decision" Hakuna Matata "is based exclusively on greed and is an insult not only for the spirit of the Swahili people but also for Africa in general. "

The brand was criticized for the first time in a Business Daily Africa Column, in which Cathy Mputhia accused Disney of cultural appropriation.

"It is unfortunate that there has been a lot of theft of African culture over the years, through the use of intellectual property rights," Mputhia wrote. "This means that the inheritance that should belong to a certain group of people, instead, steals legal methods, through which third parties are granted the exclusive right."

Live action trailer of The Lion King.


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However, Disney has said in a statement to CBR that the brand does not have and will never prevent anyone from using it.

The statement said: "The Disney record for 'Hakuna Matata', which was submitted in 1994, has never prevented and will not prevent people from using that phrase."

Digital spy has contacted Disney for more comments.

The Lion King It will be released in theaters on July 19, 2019.

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