UFC’s Dana White elaborates on his imaginative and prescient to tackle boxing promotion


Dana White has engaged in heated verbal bouts with highly effective boxing promoters Bob Arum and Oscar De La Hoya.

Now, because the UFC president revealed Tuesday evening in a energetic dialogue at highly effective Hollywood producer/director Peter Berg’s Wild Card West speaker sequence in Santa Monica, White says he’s able to slug it out with these males within the boxing enterprise.

White informed the crowded venue that he’s “getting into boxing, 100%,” and is within the course of of accomplishing his promoter’s license.

He later defined that the enterprise will likely be related to the UFC, however stopped wanting figuring out which fighters he’s eyeing for the group.

There’s potential to pursue boxers managed by others, or in permitting some UFC putting specialists to interact in boxing matches, as fashionable light-weight champion Conor McGregor did in shedding to Floyd Mayweather Jr. in probably the most profitable bout ever involving a UFC fighter, in August.

Several UFC fighters, together with McGregor, Nate Diaz and former bantamweight champion Cody Garbrandt might develop into these kind of swing fighters.

“It’s still early. We’re still working on it. I’ve got to get my … together, but I’m getting into boxing, man. It’s coming,” White stated.

White stated he’ll stay UFC president and elaborated on the shift in consideration to boxing, a sport he first turned concerned with as a youngster.

“The history of boxing … we all know boxing is broken. The question is, how do you fix boxing?” White stated in response to a query from Berg, a boxing fanatic who owns Wild Card West.

“If you think about all the people involved in boxing, not a lot of people make a whole lot of money,” White stated. “There’s a handful of guys making all the money and the rest make nothing. If you think about the billions of dollars boxing has brought in, at the end of the day, what’s there? Nothing. Because there’s no brand. There’s a bunch of cowboys.”

The “cowboys” he refers to are promoters and managers.

“Every time there’s a boxing struggle, it’s a going-out-of-business sale: ‘Let us get as much money as we can from everybody and let’s get the hell out of right here.’ Right? That’s how boxing has at all times accomplished enterprise.

“Nobody tries to speculate. You suppose these guys within the boxing enterprise are investing again within the sport? No, they’re not. Most of those boxing promoters are middlemen. They don’t danger their very own capital, their very own cash. They get cash from HBO or ESPN or Showtime, or at the side of these guys on pay-per-view. They don’t even badume the chance on pay-per-view.”

Boxing is a special enterprise mannequin from the UFC, nonetheless, with the federal Muhammad Ali Boxing Reform Act offering protections for boxers to evade the management the UFC wields as promoter and matchmaker.

White is relying on his fight-game and enterprise savvy to bridge the hole after he and former UFC chairman Lorenzo Fertitta turned a $2-million funding to purchase the corporate in 2001 into an empire that bought for $four.025 billion to Beverly Hills expertise company WME/IMG final yr.

“We badume 100% of the risk on pay-per-view, and we’ve built a company. We’ve built a brand,” White stated.

“When the UFC’s on, you understand what you’re going to get. We stack playing cards, we construct stars, as a result of we would like everybody on the cardboard to get some love. You need folks to be enthusiastic about your entire card.

“You go to a boxing card, everybody exhibits up 10 minutes earlier than the principle struggle … you go to a UFC occasion, that place is packed from the beginning and I’m within the ‘Holy … business. I need you to jump out of your seat three or four times and yell, ‘Holy … .’ Boxing, now your entire sport and your entire occasion rides on that one [main-event] struggle, and if that struggle sucks, I simply stayed house on a Saturday evening, blew some cash and I’m not comfortable once I’m turning my TV off.

“My job is to ensure each time you flip your TV off, you’re feeling such as you received your cash’s value. I can’t badure [a single fight] goes to be one of the best you’ve ever seen. That’s why it’s important to stack the cardboard and [ensure] everybody on that card makes cash. … We unfold the cash round.”

One of these White is very enthusiastic about now could be UFC welterweight Darren Till, 24, of England, who improved to 16-Zero-1 Oct. 21 by knocking out veteran Donald “Cowboy” Cerrone within the first spherical.

White is so enthused with Till he introduced he’s badigning his subsequent struggle to be a formidable take a look at towards current welterweight title challenger Stephen “Wonderboy” Thompson, who simply claimed a pay-per-view victory by determination Saturday at Madison Square Garden.

White’s within the means of transferring Till’s scheduled look on a Feb. 24 card in Orlando, Fla., again to England, pointing to the method for instance of how a promoter ought to suppose creatively, with a long-term imaginative and prescient for his fighter.

“We look at this kid. He looked great. There’s little things you have to always look at a fighter and ask, ‘What can I sell in this guy or girl?’ This guy’s from England, he’s super exciting. He’s really talented. I think he has the potential to be a world champion,” White stated.

“So … I literally switch my whole schedule – I’m laying … out here I shouldn’t be talking about. We’re supposed to do this fight in Orlando. I’m pulling it from Orlando, and I’m moving it out to his hometown in England,” Liverpool.

White didn’t specify when the Till-Thompson struggle will happen.

“So now, we’re doing the identical factor we did with Conor McGregor. We headline him in his hometown. We have him struggle ‘Wonderboy’ Thompson. If he can beat ‘Wonderboy,’ now you could have this complete hometown factor behind him, you then transfer him to Las Vegas, then to London. You transfer him forwards and backwards between London and Las Vegas and also you flip the child right into a star.

“If I do my job and the child does his job, this could work. It doesn’t work each time, but it surely works quite a lot of instances.”

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