Uber is making an attempt to make it much less annoying to seek out your driver.
The ride-hailing large is rolling out new instruments equivalent to a dwell location characteristic and windshield colours. The efforts intend to enhance the pick-up course of, particularly in crowded areas just like the airport or a live performance venue.
“The rendezvous point between rider and driver is one of the most stress inducing parts [of the trip]. Often times you’re on the street, it might be cold, you’re looking around. It could be dark,” Uber product lead Nundu Janakiram advised CNN Tech. “Riders kept telling us that they were basically trying to verbally [describe] their GPS point.”
Related: Uber now permits you to add a number of stops to your journey
Location sharing is an optionally available characteristic you will need to activate in an effort to deal with privateness considerations. Following an outcry earlier this yr, Uber turned off a device that allowed the corporate to trace prospects’ places even after their journey was over.
“We wanted to make sure riders knew what they were opting in to and always had the power to turn it off and on,” Janakiram mentioned. “Many people can see the usefulness of this [new] feature, but want to be in control. That was a critical design principle.”
Even cities, which have usually clashed with ride-sharing providers, wish to make it simpler for riders to seek out their drivers. For instance, San Francisco and Washington D.C. are at present testing designated pick-up and drop-off areas for each Uber and Lyft. The transfer intends to enhance security and tackle different points equivalent to double-parking and blocked bike lanes.
Related: Uber is (lastly) rolling out tipping
Uber additionally introduced on Monday that riders can establish a driver’s location by on the lookout for a tool known as a Beacon on the automotive’s windshield. Users will choose a coloration by way of the app and the Beacon will glow accordingly.
The characteristic, which has been in testing since final yr, will likely be now obtainable in New York City, Chicago and San Francisco.
Uber continues its new options spree geared toward bettering buyer and driver experiences, following a collection of PR crises this yr. The firm lately added a number of stops to journeys, the flexibility to tip drivers and an in-app messaging for drivers and riders.
CNNMoney (New York) First printed November 20, 2017: 9:27 AM ET