U.K. Grocery Chain will sell products prior to the dates & # 39; Best Before & # 39 ;: The Two-Way: NPR – tech2.org

U.K. Grocery Chain will sell products prior to the dates & # 39; Best Before & # 39 ;: The Two-Way: NPR



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An English supermarket chain says it is now selling products up to a month after its "Best By" dates in an effort to reduce food waste.

Anglia Picture Agency / Ashley Pickering / Anglia Picture


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Anglia Picture Agency / Ashley Pickering / Anglia Picture

An English supermarket chain says it is now selling products up to a month after its "Best By" dates in an effort to reduce food waste.

Anglia Picture Agency / Ashley Pickering / Anglia Picture

When we buy at the supermarket, most of us do not look for food that has pbaded its "Best before" dates. But a chain of grocery stores in England is asking consumers to do exactly that.

In an effort to reduce food waste, the East of England Cooperative says it is now selling items that have up to a month after its "Best By" date at its 125 points of sale, with prices reduced to only 10 pennies (approximately 13 cents).

To sell to consumers about the initiative, the cooperative launched a marketing campaign with slogans such as "Do not be a binner, take it for dinner!" And "It's not nice to be abandoned." The company, which calls itself As the "largest independent retailer in East Anglia," it said that in a trial at 14 of its stores, buyers bought the items only hours after the prices were reduced.

  For food manufacturers, & # 39; Sell ​​by

"The vast majority of our customers understand that they are good to eat and appreciate the opportunity to make significant savings on some of their favorite products," Roger Grosvenor, joint executive director in East England Co-op, He said in a statement: "This is not a money-making exercise, but a sensible measure to reduce food waste and keep edible foods in the food chain. By selling perfectly edible foods, we can save 50,000 items each year that would otherwise have been wasted. "

The Food Standards Agency says that the United Kingdom dumps almost 8 million tons of food and beverages each year, with its manufacturing and retailing wasting an additional 2 million tons The cooperative anticipates that its new program will save more than two tons of food waste annually.

The measure adds to other global efforts to reduce food waste as a result of labels that give consumers the impression that food should not be eaten after their "best for" or "sell" dates.

Food does not "expire," as Dan Charles of NPR explained:

"Most foods are safe to eat even after the" sell before "date. However, they may not taste as good because they are no longer on so fresh. Companies use labels to protect the reputation of their products: they want consumers to see and consume their food in the freshest possible state. Dates often have the perverse effect of convincing overly cautious consumers of throwing perfectly good food in the trash.

"[In the U.S.] Food expiration dates are not required by any federal law, although some states require such dates in meat or milk, as a food product pbades its date of & # 39; expiration & # 39; may become obsolete and some products, such as milk, may become acidic.But according to experts in food safety, most foods in poor condition, although unpleasant, are not particularly dangerous.

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Manufacturers and retailers of groceries in the US to reduce food waste caused by confusing labels, and encouraged food companies to begin to use only two phrases: "Better if used" for most products that may have a less good taste over time but are safe to eat, and "Use By" for perishable products such as seafood that could be men Be sure with time.

The East of England Cooperative says it has also begun to closely monitor the waste in each store to reduce or eliminate product lines that generate too much waste, and is reducing the prices of items that are close to their dates of "Use By" to accelerate your sale.

The company says it can not donate such items to food banks because they do not accept food after the "Best By" date has pbaded. [19659022] [ad_2]
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