Twitter Storm Lashes Keurig After It Pulls Ad From ‘Hannity’ Show : The Two-Way : NPR


Keurig acquired caught up in a social media backlash after tweeting that it was pulling its promoting from the Hannity present on Fox News .

Toby Talbot/AP

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Toby Talbot/AP

Keurig acquired caught up in a social media backlash after tweeting that it was pulling its promoting from the Hannity present on Fox News .

Toby Talbot/AP

Keurig Green Mountain’s motto is “brew the love,” nevertheless it was extra like bitter vitriol boiling over on social media after the single-serve espresso maker mentioned it was pulling promoting from Sean Hannity’s present on Fox News.

The back-and-forth has now reached close to cofveve ranges of muddling, so bear with us.

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Keurig introduced it will withdraw an advert after Hannity appeared to defend embattled U.S. Senate candidate Roy Moore. The Alabama Republican was accused of pursuing ladies a long time in the past when he was in his 30s and so they have been youngsters, in final week’s explosive Washington Post report.

As Media Matters for America laid out, Hannity implied on his radio present that the badual encounter with a 14-year-old as described within the Post report was “consensual.” Hannity later apologized and mentioned he “misspoke.”

Moore appeared on Hannity’s radio present the subsequent day and vehemently denied the claims towards him.

Angelo Carusone is president of Media Matters, a watchdog group devoted to “correcting conservative misinformation in the U.S. media.” He tweeted at Keurig asking it to rethink sponsoring Hannity who Carusone mentioned, “defends child molester Roy Moore.”

Angelo, thanks in your concern and for bringing this to our consideration. We labored with our media companion and FOX information to cease our advert from airing throughout the Sean Hannity Show.

— Keurig (@Keurig) November 11, 2017

Keurig responded to Carusone that it had labored to “stop our ad from airing during the Sean Hannity Show.”

Of course it didn’t finish there. Hannity supporters unleashed their very own social media backlash. Under the hashtag #boycottkeurig, individuals destroyed their Keurig espresso makers and vowed to cease consuming its espresso.

Then Keurig CEO Bob Gamgort appeared to backtrack on the corporate’s personal tweet. In an e-mail revealed by The Washington Post, Gamgort informed colleagues that the tweet was “outside company protocol.” He wrote that it “gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.” Gamgort then known as for “an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again.”

As The New York Times reviews, it’s unclear whether or not the corporate is reconsidering promoting on Hannity’s present.

But Hannity leapt on the information, tweeting, “Hold on to your coffee machines @keurig has recognized it got caught up & misled by a bigot.”

At least 4 different firms have additionally mentioned they’d pull their promoting on Hannity’s present owing to his protection of Moore, reviews the Times, together with and Nature’s Bounty.

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