While around 5,800 Amazon warehouse workers in Bessemer, Alabama, vote on the possibility of unionizing, Amazon has been trying to win hearts and minds with a massacre of clumsy anti-union propaganda in their warehouse bathrooms, on their phones and now on the Amazon-owned streaming service Twitch. Earlier this week, More Perfect Union tweeted the Amazon brand palette places, with workers talking about management and parroting Amazon’s claims that the unions just want your money.
In a fun twist Twitch has removed the ads and said They should never have raced in the first place.
“Twitch does not allow political advertising, and these ads should never have been allowed to run on our service,” a Twitch spokesperson told Gizmodo in an email. “We have removed these ads and are evaluating our review processes to ensure that similar content is not posted in the future. We are grateful to our community for letting us know about this. ”
As Kotaku has reported, several Twitch streamers tweeted that they would stop allowing ads on their channels until the anti-union ads were removed. They also told Kotaku that he sends the message that Twitch would object. streamers in their own efforts to syndicate.
The ads, reported to More Perfect Union by an Alabama resident, show workers praising Amazon’s workplace.
“We have great leadership on the Birmingham team,” says one worker. “We really don’t need anyone to come and tell us what they want to give us because we basically have everything we need here.”
Other workers, who began organizing a union campaign a few months after the warehouse opened in April 2020, characterize the workplace as a panopticon in which they are forced to work to their physical limits. TOn organizer told the guardian that Amazon has let people leave “for no reason”. They have also reported that Amazon has aggressively tried to prevent workers from organization and motherboard published Leaked documents showing the company hired Pinkerton agents to supervise the employees. Amazon told Gizmodo vaguely that it hires third-party companies, but “to suggest that Amazon or the third-party companies we work with are doing something nefarious is irresponsible and wrong.”
Another worker appearing in an advertisement claim (is that unions “just take your money and do nothing for you.” This echoes Amazon misleading suggestion that forming a union means that everyone will be forced to pay dues. Alabama is a right-to-work state, which means that even unionized workers will not be required to join.
“Amazon feels it has to go to extremes like this to criticize its workers about the appalling working conditions at its Bessemer warehouse,” said Stuart Appelbaum, president of the Retailers, Wholesalers and Large Stores Union (RWDSU) in a shared statement. with Gizmodo. (RWDSU will represent Bessemer workers if the vote is successful.) “Amazon leaves no stone unturned, including ads on Twitch, in its efforts to mislead and intimidate its employees into voting against the union.”
The election, which is currently underway, will end on March 29 and the NLRB will begin counting votes on March 30.
Amazon was not immediately available for comment.