Rap superstar Travis Scott is one of the most popular figures in music and pop culture. The massive success of his music releases and brand collaborations has earned him a significant following, and with more than 45 million combined followers on social media, it is very rare that Scott can do anything without getting any kind of response from his huge fan base Does.
Scott’s recent collaboration with McDonald’s was a major move for the artist, shocking fans online and off. The historic partnership since 1992 with Michael Jordan is McDonald’s first celebrity food endorsement and is one of Scott’s many brand endorsements of his career. Of course, in the era of social media, nothing happens without feedback, and fans have been sharing their comic ideas about the collab since its announcement.
Travis Scott had an eventful 2020
Despite many failures due to the COVID-19 epidemic for people and companies worldwide, Scott has managed to remain active as both an artist and an entrepreneur. While many businesses have closed in the wake of the global shutdown, Scott has digitized his talent, tapping into his social media to promote his music, merchandise and partnerships.
In April of 2020, partnered with Scott Fortnite For a record-breaking live streaming concert, Celestial, During which he performed some of his biggest songs. At the conclusion of the show, he also released a new record with Kid QD, titled “The Scots.” According to Sportskeeda, the virtual concert was a huge success for the artist, and attracted more than 12 million concurrent users.
Scott also continued his collaboration with Nike, releasing a new Air Max 270 “Cactus Trails” collaboration in May.
Travis Scott recently revealed a collaboration with McDonald’s
related: Travis Scott wants you to buy his Chicken McGagg Body Pillow, and here’s why you need it
On September 8, McDonald’s began a month-long partnership with Scott, which would allow fans to buy “Travis Scott food” at franchises across the country. It is the first attempt of its kind since the McDonald’s 1992 partnership with Michael Jordan and has many unique features.
In addition to the food, Scott also played a role in helping design new uniforms for McDonald’s staff members, a new logo, and an array of distinctive merchant items available on their website. Beyond the standard merchant items such as T-shirts, shorts and hats, Scott’s collection includes unusual items such as a metal lunchbox, carpets, a tie, a lunch tray and a chicken McGag body pillow.
All items are available to purchase until October 4.
Fan’s hilarious commentary on Scott’s McDonald’s partnership
If nothing else, social media reveals the untold opinions of people in our world, and this certainly happened after Scott’s announcement of McDonald’s collaboration. Users shared their partnership, which typically included Roast about the brand’s shameless attempt to connect with Collab’s target demographic — young, affluent, hypocritical people.The jokes came nonstop, and Twitter users seemed to target teenage white males as the butt of their jokes. One of the most fascinating developments in the 21st century has been digital resale, where consumers purchase particular items in bulk during their release, and then resell them once they become available, at an increased price. Jocesters mocked those involved with the system, as well.