The seven-time Super Bowl champion will launch an NFT platform called Autograph this spring. It will bring together some of the biggest names in sports, entertainment, fashion and pop culture to work with creators to develop unique digital collectibles, a Brady representative told CNN Business.
Autograph will also produce NFT with Brady.
Dillon Rosenblatt, co-founder and CEO of Autograph, told CNN in a statement: “Autograph will bring together some of the world’s most iconic names and brands with the best digital artists to come up with, create and launch innovative NFTs and experiences for a community of fans and collectors “.
NFTs, or non-fungible tokens, are pieces of digital content tied to the blockchain, the digital accounting system that underpins cryptocurrencies like Bitcoin and Ethereum. While those cryptocurrencies are fungible, meaning you can exchange one Bitcoin for an identical one, each NFT is unique. The blockchain allows buyers and sellers to verify authenticity and ownership.
A surge in interest has produced some astronomical sales and attracted celebrity interest. For example, an artwork by digital artist Beeple recently sold for $ 69 million at Christie’s. Rock group Kings of Leon released their most recent album as NFT and Twitter founder Jack Dorsey’s first tweet sold as NFT for $ 2.9 million.
Brady and businessman Richard Rosenblatt will serve as Autograph co-chairs. The company has also assembled a high-profile advisory team that includes Apple Executive Vice President Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins. and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, Warriors co-owner Peter Guber. and the president of DraftKings North America, Matt Kalish and Dawn Ostroff, commercial director of advertising at Spotify, among others.
Autograph will also have interactive offerings such as live auctions, physical product launches, and in-person experiences.
And if you’re wondering how much an NFT from the greatest soccer player of all time could earn, take a look at this past weekend. The most expensive trading card in football history, a Tom Brady rookie card, sold for $ 2.25 million, beating last month’s record purchase of $ 1.32 million by the CEO and FitBit co-founder James Park.