After decades of ambiguity and denials about the dangers of smoking, Marlboro, Newport and Camel cigarette manufacturers now admit, by court order, that they knew of the health risks badociated with their products.
The ads, which began airing and being released during Thanksgiving holidays, are part of a mandatory $ 30 million campaign paid for by tobacco companies.
"For more than 50 years, big tobacco has known that they are selling a deadly product," said Carol Choate, program coordinator for the Heathy Living Trust Program of the Oklahoma Tobacco Settlement Endowment in Tahlequah.
Choate said tobacco companies "have lied and cheated the public" and will continue to disseminate misinformation in the future, despite the admissions made in the ads.
"Corrective statements published by the tobacco industry will inform the public about the adverse health effects of tobacco use, nicotine addiction and the dangers of second smoke and the effect tobacco has on our children. They see our children as replacement smokers because of their deadly product, "he said.
However, there is some skepticism among tobacco advocates about the extent of the ads, which were delayed by more than a decade due to legal challenges. Critics often say they are happy that appeals have been exhausted , but the sanction, issued for the first time in 2006, is now obsolete.
Speaking to NBC News, Robin Koval, president of the Truth Anti-tobacco Initiative, said: "Young people do not see as much as they do, who spend less and less time watching television in primetime."
In other interviews, Koval said Truth plans to insert the new ads on digital platforms and social networks.  There is also concern among critics of the penalty that a $ 30 million advertising campaign may be drowned out of the $ 8,000 million spent on product promotion per year by tobacco companies.
Choate is optimistic about the impact of tobacco growers confessing "Tobacco companies finally admit to cheating and deceiving the public," Choate said. "Through corrective statements, the public will learn that big tobacco has been condemned by organized crime, and that tobacco companies are forced to admit their guilt in the national media and in cigarette packs."
Public awareness about the intentions of the tobacco industry conscience, said Choate.
"Twenty years ago, [big tobacco] lied before Congress," he said. "They testified that cigarettes do not cause cancer, nicotine is not addictive and is not directed at children."
The announcements will be broadcast on television during primetime and the print ads will be published in the New York Times, Washington Post and Wall Street Journal. In Oklahoma, print notices will be executed as required by legal order in Black Chronicle, a weekly publication of Oklahoma City with mostly African-American readers.
There is evidence that public and non-profit efforts to curb smoking have been effective over the decades The first warning of the general surgeon was placed on the cigarette package in 1965, when 42.4 percent of adults Americans smoked. Since then, more warnings have been added, taxes have been collected and more regulations have been applied to tobacco advertising. The 1998 Tobacco Principal Settlement Agreement resulted in an agreement between the four largest tobacco companies to pay $ 206 billion to the states in a span of 25 years. The adult smoking rate in 2014 was 16.8 percent.
The TMSA resulted in the TSET of Oklahoma, which is a trust financed by tobacco liquidation funds. Oklahoma continues to have higher smoking rates compared to other states, but the numbers are also declining. In 2016, the state recorded its lowest rate of smokers, with 19.6 percent of adults who reported smoking. In 2015, the adult smoking rate in the state was 22.2 percent. The improvement moved Oklahoma from the sixth highest smoking rate among the states to 15.
For some time, smokers have had the impetus to vape, which releases nicotine through steam instead of smoke by burning plant matter . The investigation is still irregular about vaping, but doctors say that the ultimate goal of a replacement therapy should be to stop the medication.
Kenneth Gibson, DO, specialist in pain and addiction management at the NeoHealth clinic in Hulbert, said vaping can be problematic because a person can remain addicted to nicotine.
"When it comes to getting nicotine, science admits replacement methods like patches, pills and chewing gum," Gibson said. "Stop smoking or submerging yourself coldly, then put on a patch and use pills when you need it, then gradually get rid of nicotine, and there are also prescription drugs like Chantix."
Gibson said the Oklahoma Tobacco Helpline can help people who try to quit smoking.
The helpline, which can be called at 1-800-784-8669, offers badistance and can get those who quit smoking to start with two-week supplies of patches, gum, or replacement pills of nicotine. .
While some tobacco advocates have expressed concern about the scope of the "big confessions" advertising campaign for tobacco, Gibson suggested that reducing smoking, an activity so woven into American culture, requires long-term strategies .
I think the efforts, when the boards, have been effective in general, "said Gibson." It just takes time. Nicotine is highly addictive, and the habit of smoking is often combined with another activity, while drinking, after a meal, before bedtime. If you are anxious, it will calm you down. If you are bored, it will excite you. It's the "perfect" drug and it's hard to quit. "
At the Tahlequah Daily Press Saturday Forum on Facebook on December 2, several readers described their efforts to stop smoking or questioned whether the advertising campaign has any effect.
"People will only stop smoking when they're ready to do it," wrote Jennifer Wilson. "I left a gym last year after making a bet with my son, and threw my package away. I never looked back. I knew I was not going to win the bet. I wanted to quit "
" I just left them and never looked back, "wrote Shawn Carloss Perez." Nicotine is out of your system in 72 hours. After that, I think it's a habit. "
Karen Dennis has found it more difficult to quit smoking.
" I've stopped smoking about 10 times, "she wrote." I always have a relapse. I did not start with any advertisement, but with peer pressure. I tried all the methods to stop smoking and all the help to quit smoking. It is an addiction, but it is not covered in any addiction program. it only means less money for other things and less income from sales taxes. "
Teresa Holder Brackett did not believe that government policy was the catalyst in decisions to stop smoking.
" I have smoked for 44 years "he wrote." I'm going to start Wellbutrin tomorrow with an abandonment date of 11. It has to be a personal choice. Taxing, increasing insurance, etc., does not deter a smoker. "
Jason Santana said the government made an" outbreak "outbreak" when it imposed sanctions on private tobacco companies.
"Why does not the liquor industry have the same requirements?" He asked. "Or the fast food and greasy industries, or the automotive industries or any other industry that [adds] but the least danger to a life? The fact that a warning about the product itself is required should be sufficient. He wants to spend money posting notices urging people to stop smoking, then they should do it. "
Michael Cummings did not believe that the goal of taxing tobacco was to get people to quit; It was to raise income.
"It is an easy place to earn income to fund things that should be funded by all taxpayers, such as teacher payments and mental health services," Cummings wrote. "Most smokers start slowly while they are in high school, at the beginning, a package will last all week, if the cigarettes had to be sold in the cardboard, a chain smoker would think twice, because it is harder to get rid of $ 50., and a cardboard is harder to hide than a single package "