History of Jamie Pellikaan, writer
December 3, 2017
Cigarettes kill 1,200 Americans every day.
These and many similar statistics are appearing in print ads and airing across the country due to a lawsuit filed in 2006. The United States government sued tobacco companies for public health violations and found that tobacco companies lied intentionally to consumers about the effects of smoking on health.
Due to the judicial decision, cigarette advertising will now include the actual health effects of cigarette smoking and an admission that tobacco companies intentionally placed enough nicotine in cigarettes for addicted consumers.
However, this new advertising measure is not enough to stop the spread of tobacco and punish companies for deceiving the public.
Despite the public's general knowledge about the dangers of cigarettes, the tobacco industries in the United States continue to be one of the leading bacco producers in the world.
According to the Center for Disease Control and Prevention (CDC), the United States produced 800 million pounds of tobacco in 2012.
Even more alarming is the rate at which large tobacco companies are thriving inside and outside from United States.
In the global market, five companies dominate the tobacco industry: Philip Morris International (PMI), British American Tobacco, Japan Tobacco, Imperial Brands and Altria. In 2016, they generated combined revenues of 35,000 million dollars.
The reason why the tobacco giants thrive despite their deadly products is because they take advantage of countries that do not have the resources to fight the big tobacco companies in the courts.  The World Health Organization (WHO) reported that when African nations try to warn consumers about health effects, companies take those countries to court and sue them for more money than they can afford.
This helps spread public smoking habits without education, which increases the profits of tobacco companies and increases the number of tobacco-related deaths.
However, the WHO recommends a solution to this growing problem in third world countries: increase taxes.
too expensive, will prevent consumers from continuing to buy it and generate more money for the government.
In the United States, such tax measures have been discussed before.  For example, Missouri proposed a tax increase of 60 cents on the cost of a pack of cigarettes, but not before the tobacco companies rejected the initiative.
That challenged initiative is indicative of a larger problem inherent in the tobacco industry and public health. The companies have too much power.
This new court ruling that compels advertising to be accurate about the health effects of tobacco is a good start, but not enough to deter consumers from buying cigarettes and recently to punish tobacco companies He lied to the public.
More effective punishment may be clear packaging laws, such as those introduced in Australia, or forcing tobacco companies to pay money to the government and pay settlements to families who have suffered from tobacco.
However, a more severe course of action would be to ban tobacco sales in the United States, but that is a far-fetched notion.
The best thing that the government and the public can do is inform, tax, and put more severe punishments on companies that knowingly lied to millions of people.