Apple CEO Tim Cook speaks in Brussels on October 24, 2018.
Eris Okonamou | AFP | Getty Images
Apple CEO Tim Cook on Wednesday plans to tell the House Antitrust Subcommittee that the company is in competition with rivals for the smartphone market.
“There is fierce competition in the smartphone market, and companies such as Samsung, LG, Huawei and Google have built very successful smartphone businesses offering different methods,” Cook said in comments issued by the committee. “Apple does not have a major market share in any market where we do business.”
Cook is one of four technology CEOs to appear at Wednesday’s hearing. He will be joined by Alphabet and Google CEO Sundar Pichai, Amazon CEO Jeff Bezos and Facebook CEO Mark Zuckerberg. All four CEOs issued prepared comments on Tuesday night.
According to Counterpoint Research, Cook’s prepared comment suggests that the company will be heavily skeptical that Apple does not own a majority of the smartphone market – only 46% of smartphones shipped in the US in the first quarter were Apple.
Apple is facing criticism on its App Store, which is the only way to install consumer software on the iPhone. Detectors say the store has challenging and inconsistent rules, and that Apple’s 30% digital transactions through apps sold in stores are too high.
Cook plans to discuss the origins of the store, which was created in 2008, and for Apple’s reasons it maintains control over what remains on the App Store and what is not allowed. Detractors often say that Apple’s approach to software distribution is like a walled garden, and Apple is the gatekeeper.
Cook said in the comment, “Obviously, if Apple is a gatekeeper, then what we’ve done is open the gate to widen. We can keep every app on the store, not wanting to keep them closed.”
Cook will also defend a 30% charge of the company’s digital transactions on the App Store.
Cook said in prepared comments, “Apple’s commissions are more or less than the commissions charged by the majority of our rivals. And they are 50 to 70 percent less than what software developers paid to distribute their work. is.” .
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