YouTube has announced that it will test the beta version of its new TikTok rival in India.
YouTube Shorts will limit the video to 15 seconds, and the platform will feature manufacturer devices that are similar to Chinese-owned TicTalk.
India banned TikTok and 58 other Chinese apps in June as border tensions between the two countries increased.
At that time, India was the largest foreign market for Tikkok, with an estimated 120 million users.
YouTube will also be in competition with several local competitors, who have arrived in India to fill the void following TikTok’s ban.
- How did TikTok evolve to 800 million users?
In a blog post, YouTube’s vice president of product management Chris Juff said the shorts are “for creators and artists who want to shoot nothing but short and engaging videos on their mobile phones”.
The new platform features multi-segment cameras to simultaneously countdown multiple video clips, speed control and timer and hands-free recording.
Shorts gives users the option to access music as well as access to a library of songs.
- TikTok: Oracle confirms to be an app partner by Byteens
- Why would Oracle’s billionaire founder want TikTok?
Mr. Jaffe said the shorts will be expanded to other markets as the product becomes more sophisticated and new features are added.
As of YouTube’s latest product release, US tech firm Oracle confirmed that Ticketcock’s owner ByteDance had formally proposed to become a “trusted technology partner” in the US.
The deal aims to avoid President Donald Trump’s threat to close the app in the US on national security concerns.
Mr. Trump suggested that under the current system, users’ data could be accessed by the Chinese government.
The government of India cited similar concerns over banning the app in June.
India’s embargo was announced following clashes in the Galvan Valley on the Indo-China border in the Himalayas.