Supercell mobile games, clash of clans And Clash Royale, Large Scale: Together, the pair has been downloaded more than 3 billion times according to the developer. Now, the Finnish studio is bringing them with a new struggle Animated short, called 12-minute piece Lost and crown. It is grand and funny, but part of a broader strategy to make the larger fantasy world something bigger and more enticing. “When it comes to storytelling, we think it’s important to expand on what’s in the games,” Christina Lee, who oversees the story and franchise development at Supercell.
This is not technically the first animated short set clash of clans Universe. That distinction goes away Sanghar-e-Rama, Written by a trio of YouTube series The Simpsons The authors debuted back in 2016. Lee says the series was a huge success, especially when it came to expanding the fictional world struggle. The game itself has very little narrative rather than focusing almost entirely on combat. but Sanghar-e-Rama Shown what the characters did in their off-time, adding a new depth to that world. This made Supercell want to do even greater work.
“whereas Sanghar-e-Rama Was a huge success, we always saw it as an extraordinary fan fiction, and decided that the time had come to tell Supercell about the world and the characters and that’s why we agreed to do this animated short, “says Lee Huh. That original series had a bright and attractive 2D art style, while Lost and crown The 3D look is more in-keeping with games and CG commercials and trailers. One look, and it’s clear that it’s set in. struggle Universe.
It was developed in collaboration with animation and design studio Psyops. The studio has previously worked on the riot League of Legends In short, and also a travel Oregon commercial turned into a Studio Ghibble-style anime clip – and Lee says the main goal, aside from bridging the world Clash royale And clash of clans, Was to focus on a character-driven narrative. “One of the driving principles for our team is to make our characters feel like real people, especially people you can relate to,” she says. “This relativity is really important to us.”
This type of storyline is popular among popular multiplayer games. Such as title Overwatch And League of Legends There is not much storytelling feature inside the actual game, but there are abundant animated shorts, comic books, and other material that is outside their fantasy world. Lee had a team of three focused solely on telling such an outside story struggle. And while Supercell is not ready to declare anything beyond Lost and crown, It’s not hard for a future where more animated clips, or things like comics, flesh out further struggleThe realm of imagination. “We are in the process of evaluating other opportunities for storytelling,” Lee says.