Third Party Platform Clears Usage Rules with Talent Before WWE Raw

WWE has provided talent an update on the rules they are implementing regarding the use of third-party platforms such as YouTube, Twitch and the like. The Wrestling Observer reports, and Fightful has confirmed, that a meeting was held before Raw, with the company clarifying their email sent on Thursday of last week, stating that talent had to use their name and likeness Will have to stop on third party platforms. Are harmful to our company. ”

According to the sites, the talent was told during the meeting that they would be able to continue using their YouTube and Twitch accounts, but should do so under their real names and not with the names of their WWE talents. Talent was also asked to notify WWE of YouTube and Witch accounts that use their real names.

Nothing was clarified regarding the use of cameos. The Observer noted that the belief is that cameos will not be allowed, but there is no clarity on that front.

Early emails quickly became hot topics at the end of the week and over the weekend, largely because they were unclear and the talent didn’t seem to know what they did. WWE released a statement over the weekend that read:

“Much like Disney and Warner Bros., WWE creates, promotes and invests its intellectual property, ie the stage names of artists such as The Friend Brey Wyatt, Roman Rains, Big E and Bron Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate the cast at the highest level in the sports entertainment industry. Regardless of the language of the contract, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties at the company level, rather than at the individual level, resulting in greater value for all involved. “