The yangling beer will be available nationwide as part of a new partnership with Molson Coors


DG Yungling and Son and Son Molson Coors Beverage Company (Tap) On Tuesday, they said they would form a joint venture in the western United States to make and sell Yuengling beer. The agreement leads Yungling to national expansion and provides an opportunity to increase revenue for Molson Coors as the producer of Calls Light and Blue Moon, which leads to declining beer sales.

So far, Yuengling has kept much of the east of Mississippi, where its major lager and other beers have been distributed in 22 states. While the joint venture will be responsible for the production and sales of the brand in the Midwest and West, DG Ungling will remain a family-owned company and will continue to expand in its existing markets and others may add it to the Northeast.

Wendy Yengling, the chief administrative officer of DG Yuengling, said the exact details of the rollout will be determined with the official launch in a year.

On August 2, 2014, in Long Pond, Pennsylvania, a can of Ungling Light Legger was spotted on the truck of Austin Dillon, driver of the # 3 Ungling Light Legger Chevrolet, during the NASCO Camping World Truck Series Cocono Mountain 150.  (Photo by Sarah Glenn / Getty Image)
This expansion has been a long time for DG Yungling, who has taken a slow and systematic approach to development in its nearly two-century history. That part can be attributed to logistics: DG Yuengling has two breweries in Pennsylvania and one in Florida. Meanwhile, Chicago-based Molson Coors has seven American breweries including Colorado, California and Wisconsin.

By tapping into the breweries’ network of Molson Coors, Yengling Bears can bring their fans out via traditional distribution channels vs. West to pack them in their checked baggage or their car trunks.

The full terms of the 50–50 joint venture were not disclosed.

Sales and production partnerships come amid a time of turmoil in the American beer industry. After a year, overall beer sales dropped 2%, according to data from the Brewers Association, with the epidemic quickly causing turmoil for winemakers as restaurants and bars closed, the bulk of sales The part sank. Brewers are also increasing supply chain challenges due to huge changes in liquor and grocery stores.
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