So far, Yuengling has kept much of the east of Mississippi, where its major lager and other beers have been distributed in 22 states. While the joint venture will be responsible for the production and sales of the brand in the Midwest and West, DG Ungling will remain a family-owned company and will continue to expand in its existing markets and others may add it to the Northeast.
Wendy Yengling, the chief administrative officer of DG Yuengling, said the exact details of the rollout will be determined with the official launch in a year.
By tapping into the breweries’ network of Molson Coors, Yengling Bears can bring their fans out via traditional distribution channels vs. West to pack them in their checked baggage or their car trunks.
The full terms of the 50–50 joint venture were not disclosed.