Nintendo has sold over 13 million copies of Animal Crossing: New Horizons since its launch on March 20. The avatar to the style of game allows players to create their own worlds and communities—but just as important, players can also design their own costumes. This is the reason why it is interesting: Unlike other video games in that only specific customizations can be made, Animal Crossing allows users, primarily, in the design of a garment from scratch, creating the exact hem length, the steering wheel, or the pattern in the suit your avatar wears. As expected, the game has been quickly adopted by the fashion community, with dozens of Instagram accounts from sprouting until the showcase of the track inspired by the designs of Dior, Sports Banger, and Louis Vuitton, while brands such as Valentino, Anna Sui, and Sandy Liang to create clothing for the game.
Reference to the Festival of Berlin-based fashion organization, is to take Animal Crossing’s fashion potential a step further with a virtual fashion show of Animal Crossing avatars dressed in the current season looks inspired by Loewe, Prada, and GmbH. The show was conceived by photographer Kara Chung, who runs the Instagram account @animalcrossingfashionarchive, and stylist Marc Goehring of 032C. “We met through a mutual friend, curator Evan Garza, who had come into contact with the two of us for an Animal Crossing piece in the Art Forum. We are connected in a call right after, and I thought that was going to be a fun way to collaborate!” Chung and Goehring say Vogue.
The final show takes the form of a three-minute video, and as a prestigious IRL fashion event, is soundtracked by Michel Gaubert. “This is the first of all digital fashion show in which I have worked, and I approached it the same way that you would approach physical show, which is instinctual,” Gaubert says. “The difference here is that the show is actually a video clip of a popular video game and I sought a playful, free-spirited fashion of the time; fun and games.” With music of Joon, the Animal Crossing figures of the runway at Craig Green, Paco Rabanne and Chanel looks, while an audience of foxes, cats, and a pink Birdo-esque creature look from the first row. “I hope to reach a large number of people from all walks of life, and especially the people who have only a vague idea of what a fashion show is really like,” Gaubert continues. “It was important for me that the music remains as accessible as the game, the show had a fun and lovely spirit, since it is a bit of a sweet little parody—like Animal Crossing in itself is an imitation of life that connects a lot of people these days, for the same reasons.”
All-in-all, the end of the video is not very different from a real fashion show. Although, who can say what is real today? As Goehring describes, put together the event was quite similar with the physical preparation of a fashion show or shoot. “To be honest, [we prepared] very similar to that of a normal extraction in the first stage when working in a shot: I went through my favorite collections of the season and picked up the stares,” he says. Of course , like any fashion magazine, there were a couple of wrinkles. Now, instead of working with the Prs to determine that it looks to be available for a session the date, Goehring worked with Chung to select it seems that it would be well with the aesthetic of the video game. “You have to really think about the details that you can erase at-a-glance what pixelate, so that at the end still this one aspect that everybody knows—and is recognizable!”, continues.