PASADENA, Calif. (AP) – The New England Patriots' competitive but action-hungry victory over the Los Angeles Rams was seen by 100.7 million people on television and in broadcast services, the smallest audience for the annual show. soccer in a decade.
A boycott of the disgruntled fans of the New Orleans Saints, a campaign by the fans of quarterback Colin Kaepernick and a game with just one touchdown combined to reduce the audience. On CBS alone, the game was watched by 98.2 million people, compared to 103.4 million watched on NBC last year, according to the Nielsen company.
Since reaching the peak of 114.4 million spectators for the Patriots' 2015 victory over the Seattle Seahawks, the Super Bowl audience has slipped every year since then. The Super Bowl is traditionally the most watched television event of the year in the US. UU., And his audience had not dropped below 100 million since the Pittsburgh Steelers-Arizona Cardinals game in 2009.
CBS dealt with a city that held a big grudge. Many fans in New Orleans, where the hometown Saints fell victim to a referee's call at the end of their loss to the Rams in the NFC championship, skipped the game altogether. Preliminary ratings from New Orleans showed that the Super Bowl hearing this year was half of what it was in 2018.
The New Orleans Times newspaper Picayune printed a mostly blank homepage on Monday with the words "Super Bowl?" What Super Bowl? "
The newspaper asked: "Do you think the NFL is sad because the Saints were not there to cheer up the night?"
There was also a campaign on Twitter by people who said they would not watch the game because of Kaepernick, the former San Francisco 49ers quarterback who has not been able to get a job in the NFL since he led demonstrations in protest of the police treatment of minorities. .
After a season of offensive fireworks and conference championships that took place in overtime, Sunday's game was a defensive fight in which the teams tied 3-3 to enter the fourth quarter. That's hard work for occasional fans, and the Super Bowl attracts millions of people who do not watch football regularly.
At one point, CBS commentator Tony Romo said: "This is hard to see." Others were even more forceful. The Ringer website said that "the historically boring Super Bowl sent football to the Stone Age."
Cindy Boren of The Washington Post wrote that it was "a Super Bowl snore". The New York Times led a story: "How boring was the Super Bowl? The punts got exciting."
The words "boring" and "Super Bowl" appeared in the same tweets more than 70,000 times in the last 24 hours. The words "worse" and "Super Bowl" were combined more than 50,000 times.
In any case, football fans have been spoiled by a series of competitive Super Bowls after many years in which big blowouts became commonplace. This year, the outcome of the game was in doubt until the final seconds, but he only had one touchdown and few scoring threats.
The only growth area for CBS was broadcasting. The network said that an average of 2.6 million people aired the game, 31 percent more than last year.
CBS achieved its goal of having a large audience to showcase its new talent show, "The best in the world". Nielsen said that 22.2 million people watched the show's debut, the most watched entertainment show since the Oscars last year and the biggest premiere on television. since "Undercover Boss" debuted after the Super Bowl nine years ago.
Associated Press reporter Eric Carvin in New York contributed to this report.