6:32 PM PST 1/21/2021
The hotel, located on the Sunset Strip, announced on Thursday that it is to close more than 22 years after opening on Friday.
Time to say goodbye to The Standard Hotel.
The Sunset Strip standout announced today that it will permanently close its doors on Friday. A post on Instagram read, “Despite an unconditional love for our hotel, our guests, our team and our community, the hotel was unable to stop a significant increase in its lease.” “Alive with personalities and personalities, and the backdrop of countless mythologies, Hollywood was the birthplace of The Standard’s culture. It lives through its timeless design, live musical performances in Desert Nights, blue astrotroph pool scenes, living art in ‘ Came in. Box, ‘and many late, misty nights in our nightclub avatars: Purple Lounge, Mmmm and Giorgio. “
With its deep bruise on the Sunset Strip (at the corner of Sunset Boulevard and N. Sweezer Avenue), a look-and-see pool deck and a trendy dinner space, The Standard has long been a part of the fabric of youth in Hollywood. This is a place where tourists are mixed with models and actors and where it was not uncommon to spot stars like Leonardo DiCaprio, Naomi Campbell, Diddy or Lenny Kravitz on a night out at Giorgio’s nightclub by Brian Sabin and Adam Bravin Silently go backwards to dance.
The scene at sunset is extremely fickle, but the standard was a staple, much below the block as its competitor, The Mondrian. It proved to be a more affordable weekend getaway than other industry favorites nearby Chateau Marmont and Sunset Tower, which helped curry favor with 20-somethings eager to network or explore the famous strip for tourists helped. Proven that it has become a cultural milestone, The Standard has been featured in films and TV shows that captured Zagatist, such as sex and the City (Season 3’s “Escape from New York” and “Sex and Other City”); Ocean’s Twelve; And Circle (Season 3’s “I Wanna Be Senated”).
It has been a disastrous 10 months for the hotel industry as the COVID-19 epidemic has put a halt to leisurely travel on a large scale. Tourism in Los Angeles has been widely closed due to the city’s record COVID-19 numbers. Standard maintains another property in the area, The Standard, Downtown Los Angeles, and that location is temporarily closed.
To commemorate his legacy, Standard staff is requesting fans to post their favorite Hollywood memories in the comments and send photos of their time spent at the hotel. “We’ll compile everything into a digital scrapbook whenever you can using a little California sunshine. Thank you for everything. We’re eternally grateful,” he wrote. “While there will be more standard hotels, there will never be another standard, Hollywood. And although it is painful to say goodbye, we know that the community we have inspired will survive.”