Published on Tuesday, November 27, 2018 by Jacob Hall.
The good news: starting next year, YouTube will remove all of its original content from the Premium payment panel, which will allow users to enjoy a version of programs with advertising support such as Cobra Kai. The bad news: this move also means that YouTube will not invest in so many scripted programs, instead of focusing on reality-driven projects led by celebrities and YouTube stars.
In an official statement (through Variety), YouTube expressed all this in the vague kind of business language that includes phrases like "global fanbase" and "the YouTube generation" and so on:
"As we look towards 2019, we will continue to invest in programming with scripting and we will change to make our original YouTube ad compatible to meet the growing demand from a more global fan base. "The next phase of our original strategy will expand the audience of our Original YouTube creators and provide advertisers with incredible content that will reach the YouTube generation."
If you read between the lines, you get a pretty clear picture of what happened here: YouTube Premium is not exactly what is setting the world on fire, so everyone involved is reconsidering the kind of content they want to create and how they want to do it. Serve it to your audience of billions. After all, Cobra Kai It was incredibly well received when it arrived earlier this year, but other YouTube originals have landed with a thud. Is anyone talking about their new science fiction series, Origin? Nah
Of course, this does not mean that scripted television is dead on YouTube. Earlier this year, they renewed Impulse, Step Up: High Water, Field of the mind, Quartet, Ryan Hansen solves crimes on television, Kevin Hart: what the setting Y Cobra Kai. And with the incredible. Body Debuting on YouTube this week, YouTube has already invested in hosting one of the best films of 2018. The original YouTube is not dead, it's just changing. It's getting back to basics, even.
The Variety report indicates that future YouTube programming will focus more on local YouTube stars, developing programming around creators who have used the YouTube platform to create original content and create their own audiences. And this may be the right choice: in a data transmission market as crowded as the powerhouses like Netflix, Hulu and Amazon Prime, YouTube has something they do not have. They have extravagant extravagant creators that satisfy all kinds of specific tastes that you will not find anywhere else. Cobra Kai, although a good and well received show, could be issued. anywhere. Some of the most eclectic YouTube content feels unique and specific to your home.
So, once again, we are faced with a situation "something good, something bad". It's a nuisance that YouTube Premium does not take out the numbers to support a massive library of scripted content, but at least everyone will be able to see the original programs, even with some ads. It's a pain to be reducing your work with a script, but I follow enough great creators on YouTube to know that investing in these smaller personalities and with fewer resources will pay dividends if they take care of themselves (I do everything possible to pretend that "Stars" as Logan Paul does not exist). YouTube is not going anywhere and it will be fascinating to see how they coexist in an increasingly busy market where all the existing ones have a streaming service to sell us.
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