However, Peeps fans may be disappointed that they cannot buy the new flavor.
Instead, Pepsi is giving away 3,000 packages through its #HangingWithMyPEEPS contest. Each winner, who uses that hashtag and tags Pepsi on Instagram and Twitter showing their spring celebrations, will receive a package containing three 7.5-ounce mini-cans in bright yellow, pink and blue.
Pepsi approached Peeps to collaborate on a spring-inspired flavor, Todd Kaplan, Pepsi’s vice president of marketing, told CNN Business. He said the combination was intended to provide a “moment of joy” after the hard past year.
“Taste is really important to customers,” he said. “They want sweet things and they want to connect with things emotionally. Peeps has his own subculture that we wanted to tap into.”
“These limited-time offers are a way to engage our core fans and give them fun things to hug,” said Kaplan.