CLEVELAND, Ohio – Cinemark is saying "Take that, MoviePass!" with the launch of a new loyalty program.
For $ 8.99 a month, Cinemark Movie Club includes a free movie ticket each month, as well as the ability to purchase additional tickets throughout the month at a discounted price of $ 8.99.
If not used, members can transfer their free ticket to the next month without expiring. The plan also includes a 20 percent discount on the concession stand and there are no fees when purchasing advanced tickets online.
"We are delighted to launch our exclusive film membership program that is fully geared towards consumer research," said Mark Zoradi, CEO of Cinemark. a declaration. "Based on the feedback we received, we designed Movie Club with all the features and benefits that moviegoers want most in a membership program without any hassle, allowing our guests to enjoy the cinematic experience with their friends and family."  The move is a direct response to MoviePass, which cut its prices earlier this year, offering subscribers a free theatrical movie a day for $ 9.95 a month or $ 89.95 a year. The only warning? Members can only buy a ticket when they are ready to watch a movie and very close to the theater.
The rivals of Cinemerk Regal and AMC have offered rewards programs for years, but both are free and, therefore, do not include a free ticket. movie.
Members can now register at cinemark.com/movieclub, just in time for the release of long-awaited films such as "Star Wars: The Last Jedi" on December 15 and "Jumanji: Welcome to the Jungle." December 20th.
Movie Club tickets and discounts can be used at the Cinemark theaters in Valley View, Strongsville, Cuyahoga Falls and Aurora.