An advertisement showing a series of black people stated, “When everything looks bleak, we know that someone is full of hope and power and wants to take action.” “Walking and walking quickly up your sleeves to normal.”
“Volunteer to find the Kovid-19 vaccine. Help eliminate uncertainty,” the voice-over says.
Another ad featured a video of her newborn grandson cohabiting a couple in Spanish.
The couple’s daughter looks into the camera.
“I wonder when they’re going to see her,” she says in Spanish.
Vaccine trials – three underway in the United States – require more minorities to sign up. Dr. Larry Corey, who runs the ad hoc group, said he is aware that the ads will not immediately increase enrollment, but he hopes they will help.
“Not everyone is thinking about how they can play a role in ending the epidemic,” said Corey, who heads the Kovid-19 Prevention Network. “The point of any advertisement is to reveal options, to reveal options.”
The ads were developed by the Kovid-19 Prevention Network, based at the Fred Hutchinson Cancer Research Center in Seattle and two advertising agencies, Socialisima and Sam Bonds Creative. The commercials are planned to air on Tuesday on major television networks as well as beta networks, the Oprah Winfrey Network, TV One, Telemundo and Univision.
Why clinical trials are looking for minority volunteers
Director of the National Institute of Allergy and Infectious Diseases, Drs. Anthony Fauci urges that approximately 37% of volunteers in a coronovirus vaccine clinical trial are Latino, and 27% are Black.
Enrollment has decreased so far.
Researchers wishing to improve these numbers have two reasons.
Vaccines and drugs may work differently in different racial and ethnic groups, so diversity in clinical trials is important.
In addition, for vaccine clinical trials to be successful, scientists must recruit people who have a high probability of encountering the virus. Otherwise, researchers will have to wait longer to learn whether the vaccine works.
Ads are not enough
Pastor Ricky Temple, who led a large black church in Sawan, Georgia, said he had “touched” the ads.
“I think these are great. Pointing at the arm was a beautiful invitation to invite and participate in person,” he said of the commercials, in which Black and Latino bus drivers, teachers, nurses, students , Parents and grandparents are included.
Inspired by Savannah TV news anchor Don Baker, who became the first person to enroll in a Phase 3 coronovirus clinical trial in the US in July, Temple asked leaders in his church to ask members of the congregation to join the trial How did you feel about encouragement.
The answer was a resounding “no.”
“It was a reaction based on fear centered in my lack of faith, and it’s on my left, it’s on my right, it’s everywhere I turn,” Temple said.
The Black community has historically hesitated to appear in clinical trials due to past abuses in medical tests and ongoing injustice in the health system. Black study subjects were horribly mistreated in Tuskegee syphilis trials from 1932 to 1972, and black people still face injustice and inequality in the medical system today.
Temple said President Trump calls that distrust when he says a vaccine may be ready by Election Day, which experts say would be too early and scientifically unfounded.
Temple said the ads would not change all of this, but they are “a good start” towards instilling confidence in medical research within the black community.
“You chip away, you chip away, you chip away, and one day people will not remember that all the bad things happened. Tuskegee will be on the way back somewhere and we will think that those people are no longer with us and now there is a new team , “They said.