French clothing and accessories brand Kooples brought its chic Parisian spirit and joins the rock – & # 39; n & # 39; -roll to the Chateau Marmont this week to celebrate the launch of its latest collaborative collection with the star model, actress and "Blurred Lines" Emily Ratajkowski.
The label, founded by three brothers from southern France – Laurent, Raphaël and Alexandre Elicha – derives its name from French jargon for "couples", which perfectly encapsulates the fluid nature of its designs as well as its bias for partnerships with other brands and trendsetters: Puma, Waris Ahluwalia and Richard Orlinski, among them.
The brothers Elicha, who first became badociated with Ratajkowski in a range of handbags from the fall of 2017, were present on. 4 to celebrate the offerings of the new season, held in one of the suites on the sixth floor of the West Hollywood hotel that had bright golden Christmas lights hanging from floor to ceiling, white candles and the ots of red roses (unfortunately not Chris Harrison, presenter from "The Bachelor", to announce the final rose) with music performed by DJ Mike Nouveau adds to the festive atmosphere.
However, the stars of the show were the spring and summer additions of 2018 to the line of handbags Emily by the Kooples, which includes 30 new styles (think faux crocodile, faux python and denim fabrications and a variety of new co lors including lemon yellow, pistachio green and purple lilac Another novelty in the mix is a belt pouch that riffs in the clbadic silhouette of fanny pack.
Emily's bag, with its built-in folio-type compartments accordion that allow you to go without a wallet, could be the perfect choice for the woman with the multifaceted day, which allows a smooth transition from day to night.
"I literally looked at the bags in my own closet and thought about when I was 13 years and in the bags with which I dreamed, "said Ratajkowski." I loved my grandmother's vintage bags, I still have them, that was all inspiration. "
Spring / summer & # 39; 18 bags will be available on Kooples- bricks and mortar stores, including Robertson, Wilshire and Santa Monica doors locally, select department stores , including Nordstrom and Saks Fifth Avenue, and online at www.thekooples.com, beginning in late January. Prices range from $ 375 to $ 495.
"For me, forever, I could not pay for the bags I wanted," Ratajkowski said. "But what I love about this collaboration, they're all made in Italy in a small factory but they're affordable, they're not a month's rent, but they're that quality, that's what makes them so special and why I'm so proud from them ".
The Kooples approached Ratajkowski because they wanted a strong and funny woman who spoke with the essence of their brand.
"She is feminine, feminist and an actress who can love," said Alexandre Elicha.
The Kooples, which began in Toulouse in 2008, has expanded throughout the world in the last decade, opening its first store in the US on Robertson Boulevard in 2014 and adding two more LA stores in the following years.
Do the Kooples take LA? The brothers believe that it is a rock city that inspires them constantly and that pushes the limits of the fashion.  To that end, who better than "Koople up" with Emily Ratajkowski, native and up-and-coming fashion designer from Los Angeles?  The Kooples – The Break Up starring Emily Ratajkowski "clbad =" trb_video_embeddedvideo_img "title =" The Kooples – The Break Up starring Emily Ratajkowski "data-c-nd =" 1280×720 "/>