The iPhone SE was a “bright spot” for Apple in a quarter that would otherwise have seen sales decline for every smartphone manufacturer, a new report claims.
Smartphone sales volume in the US on Monday decreased 25% year-on-year in the second quarter of 2020, according to new sales estimates from Counterpoint Research. Apple’s US iPhone sales were down 23% in the same period.
Among smartphone brands in the US, Apple and Samsung were able to maintain their sales volume better than other manufacturers. For Apple, this is largely due to the success of the iPhone SE, data from Counterpoint Research show.
Jeff Field Hack, North American Research Director at Counterpoint, said, “Apple volume increased during the quarter and was particularly helped by the iPhone SE versions. The device has been successful and is above expectations in both postpaid and prepaid channels.”
Several factors helped the iPhone SE drive Apple’s sales throughout the quarter, including reopening the retail channel in the US and later promotional offers from stores such as Walmart, Metro and Boost.
The device also seems to attract Android switchers, as Counterpoint estimates that 26% of iPhone SE users moved from Android devices. According to Fieldhack, this is higher than the normal rate of Android-to-iOS switching.
Buyers upgrading from older devices represent a significant portion of iPhone SE buyers, as 30% of customers upgrade from iPhone 6s or older.
Likewise, Counterpoint’s check shows that iPhone SE sales are unlikely to fall “iPhone 12” could cancel the lineup, due to the fact that “iPhone SE buyers are more pragmatic about price, 5G Are less concerned with, and smaller performance is not considered. A hindrance. ”
The research firm also notes that smartphone sales for May actually increased week-on-week through May, and that June 2020 sales were higher than the same month the previous year. According to Counterpoint, this suggests that the smartphone market is recovering from the effects of Coronavirus.
Earlier on Monday, data from Consumer Intelligence Research Partners indicated that the iPhone SE was available for about a fifth of all iPhone purchases in the first quarter.