US Customs and Border Protection this weekend Proudly tweeted John F. Regarding the seizure of high value of counterfeit electronic goods at Kennedy International Airport. “One is not” ?, “the agency wrote yesterday, issuing a press release sharing two photos.
“CBP officers seized 2,000 fake Apple Airpod Earbuds from Hong Kong, destined for Nevada at the air cargo facility,” the agency wrote in a Friday press release. “If the goods were genuine, the manufacturer’s suggested retail price (MSRP) would have been $ 398,000.”
CBP was right about two things, at least: earbuds shipped from Hong Kong, and they are not Apple AirPods. But it’s all about the credit you can give it. Looking at the photos CBP itself shared in the press release and tweet, the earbuds are not copying Apple products in any way. They do not say “Apple” on the packaging, they do not have the Apple logo anywhere, and do not allow any other images or text to be attached to Apple.
They are instead, box-wise, fully valid OnePlus Buds, in white, which sell for $ 79. For the shipment of Apple AirPods with an MSRP wireless charging case for the entire lot of 2,000, CBP comes in less than half of CBP’s estimate of $ 158,000.
OnePlus, based in Shenzhen, China, makes Android phones and accessories. Its most recent, the OnePlus Nord, received extremely positive reviews this summer for its high-end Android performance and design packaging in a $ 450 device.
Counterfeit goods are a real problem, as CBP stated in its press release. The agency says that in the last financial year, it seized 27,600 shipments of counterfeit goods, which would have been about $ 1.5 billion if they were genuine. Anyone who has ever shopped on Amazon or a dozen other online retailers knows how challenging it can be to find the real stuff, especially when shopping for something like a replacement charging cable. Counterfeit goods, in addition to frustrating companies that are being shut down, can be really dangerous for consumers.
Typically, however, someone tries to sell a fake, instead of covering it in branding for a completely different, completely legitimate product, making some kind of attempt to pass it off as the real thing.
We have asked CBP for comment regarding the seizure and will update if we hear back.