What do you get when you cross a chat room online with video streaming? A Facebook party.
The colossus of the social network has begun to test the function of clock party, which works with both the live Facebook videos that are issued as they are recorded and with the common Facebook videos that are already published.
On a Watch Watch, the members of a group can watch videos together in the same space at the same time, "said Fidji Simoi, vice president of Facebook products, in a post on Wednesday." With everyone watching, commenting and reacting to the same moments together, creates a shared viewing experience for video that helps build the kind of community and commitment we've seen with Live. "
The experience of group observation fits with Facebook back to its roots – friends and family sharing updates with each other – which CEO Mark Zuckerberg announced last week – that move relegated recent priorities like Facebook news articles.
Live video is big business for Facebook and the Internet in general, especially when it comes to attracting younger audiences, analyst firm Parks Associates found in a report released on Wednesday. About 12 percent of homes equipped with broadband watch live video transmissions from services such as Facebook Live or Twitter Periscope, but the figure rises to 19 percent for people between 18 and 24, Parks said.
Spending even more time on Facebook may not help you maintain your New Year's resolution to lose weight, but Facebook argues that the appearance of the chat room means it's not just about getting out. "When we think about the video on Facebook, we focus on creating experiences that bring people together and inspire human connection instead of passive consumption," said Simoi.
Facebook is starting its test party in Facebook groups, a function designed to unite people in a particular community. The administrator or moderators of the group choose the video.
"We started with groups because a billion people use Facebook groups every month to connect their passions and hobbies, from food lovers to dog lovers, sports enthusiasts and fanatics of video creators, and the video is a big part of this interaction, "said Simoi. "While this is only a small test at this time, we will learn and hope to expand the surveillance party in the future."
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